New packaging provides interactive experience for TE Connectivity customers

TE`s Industrial business unit works with Frankfurt agency SNOOK to implement new product packaging starting with the M12 connector

DARMSTADT, Germany – June 25, 2018 – TE Connectivity (TE), a world leader in connectivity and sensors, introduced new product packaging and product packaging designs that help customer clearly recognize the product and vendor. The packaging redesign is part of TE’s aim for stronger collaboration and brand building with its customers.

With TE, the SNOOK Frankfurt agency developed corporate packaging for various TE products starting with the M12 connector. In the past TE customers got their ordered products shipped in plain packing materials. Now with the bright, visible orange and white packages, customer will have a experience unpacking and interacting with TE products similar to the consumer experience of unpacking mobile phones.

The task for SNOOK Frankfurt was to develop a new packaging concept that is innovative, interactive and visually appealing for TE’s key customers and trade show visitors. The additional challenge was to design the packaging to be scalable for any future TE products that require the same B2B display.

”SNOOK is proud that our close work with TE’s Industrial product marketing team for the M12 connector allowed us to successfully launch the new packaging concept in just 3 months – including production and shipping of the first 1,000 packages for the M12 connector,” said Vanessa Naseem-Ahmed, M12 project team, SNOOK Frankfurt.

TE, TE Connectivity and the TE connectivity logo are trademarks of the TE Connectivity Ltd. family of companies. Other logos, product or company names mentioned herein may be trademarks of their respective owners.




TE Connectivity Ltd. is a $13 billion global technology and manufacturing leader creating a safer, sustainable, productive, and connected future. For more than 75 years, our connectivity and sensor solutions, proven in the harshest environments, have enabled advancements in transportation, industrial applications, medical technology, energy, data communications, and the home. With 78,000 employees, including more than 7,000 engineers, working alongside customers in nearly 150 countries, TE ensures that EVERY CONNECTION COUNTS. Learn more at and on LinkedIn, Facebook, WeChat and Twitter.


SNOOK Frankfurt GmbH is an owner-managed, full-service agency that combines the analytical, strategic expertise of a consultancy firm with the conceptual, goal-oriented creativity of a marketing agency and the profound know-how of international automotive and retail professionals. With 15 employees SNOOK Frankfurt offers real 360° solutions to every client’s request, including offline strategies and online/social media strategies equally. Learn more at and on Facebook and Instagram