New name, expanded offering: media control® GfK INTERNATIONAL becomes GfK Entertainment


Nuremberg/Baden-Baden, March 21, 2014 – GfK announced that media control® GfK INTERNATIONAL GmbH will operate under the brand name of GfK Entertainment as of today.

GfK Entertainment is a partner to the entertainment industry and delivers charts and market information for books, games, videos and cinema attendance. Given the variety of new digital distribution channels and evolution of communication through Social Media, GfK is expanding its product range, and in future, will provide even deeper insights into current market developments and the underlying reasons.

The new GfK Entertainment brand name defines the broadended offering to customers and will help to further strengthen the internationalization of this business.

Dr. Mathias Giloth, responsible Managing Director, explains: “We want to turn ‘big data’ into ‘smart data’.The new name GfK Entertainment reflects the expanded product range to our customers and distinguishes our business from all other market participants. As a world leading market research company in the entertainment industry we are in a position to bring global solutions into local markets for our national customers. Under the new brand GfK Entertainment, we will continue to work closely with our partners as we have done over the past ten years and provide insights into the entertainment industry in order to optimally support our customers.”

The rebranded GfK Entertainment highlights the company’s membership as part of the GfK Group and the resulting synergies for clients. The renaming also brings clarity in an ongoing dispute with the former shareholder of media control® GfK INTERNATIONAL GmbH.

The new online brand presence can be found at

About GfK Entertainment

media control has been a full-service provider for media monitoring, analysis and evaluation. media control and GfK founded the joint venture media control® GfK INTERNATIONAL GmbH in 2003. Parts of media control were integrated into the newly formed media control® GfK INTERNATIONAL GmbH to this end. The new enterprise soon grew to become one of the world’s leading market research companies in the entertainment industry. International databases afford clients worldwide around-the-clock access to market research data and hit lists for books, music, games, videos and cinema movies. Using tailored analyses of sales, markets and products, GfK Entertainment provides insights into listening, gaming, viewing and reading habits. The company processes around 1.6 billion dealer sales reports a year. The constantly updated catalogue lists some 40 million products. GfK has been the sole shareholder in media control® GfK INTERNATIONAL GmbH since March 15, 2013, and the enterprise will operate under the brand name GfK Entertainment as of March 21, 2014. The company is headquartered in Baden-Baden.

About GfK

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s 80 years of data science experience.This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.

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