Kolkata, 1st May, 2014: The Public Relations Consultants Association of India (PRCAI), the apex body of communications and public relations consultancies, elected a new management committee and regional chapter heads for 2014-2016.
The association re-elected Sharif D Rangnekar, CEO & Director, Integral PR, for the post of President. Nitin Mantri, CEO, Avian Media, was elected as Vice- President and Jaideep Shergill, CEO, MSL India, as Secretary.
As part of its National outreach, the regional chapter heads elected are Pulkit Srivastava, Director, Perfect Relations, as Chairperson, North; Julie Joseph, Vice-President, Technology Vertical, The Practice as Chairperson, South; Madhuri Sen, MD, Waggener Edstrom, as Chairperson, West; and Basav Bhattacharya, Strategic Consultant, Integral PR as Chairperson, East.
Commenting on being re-elected President, Mr Rangnekar said: “The dynamics of communications are changing at a very fast pace. The PR industry continues to gain prominence as demand for credible branding, positioning and communications is growing rapidly. In a scenario such as this, the industry association intends to underline the importance of good work, our role and ethics. We, at PRCAI intend to take these factors seriously to our stakeholders, and address these on top priority.”
Public Relations Consultants Association of India is a trade association set up in 2001 that represents India’s public relations consultancy sector while providing a forum for Government, public bodies, industry associations, trade and others to confer with public relations consultants as a body. It seeks to establish benchmarks in Standards, Knowledge, Ethics and Expertise and encourages and promotes the progression of Public Relations Industry in India. To widen representation and participation from our members, 4 Regional Chapters have been created. PRCAI has 3 Key Committees, which are: Professional Practices Committee, Standards Committee and Marketing Committee. Currently 23 leading PR consultancies are members of the body.
In addition, PRCAI offers its members services in the areas of:
Professional Codes, Consultancy Management Standards, Regional Networks, International Information and knowledge sharing with links, Referrals, Industry placements, Guidance papers, business support, Seminars and Conferences, Education & training and Research and surveys.
A PR Summit is held every year, while panel discussions and knowledge series lectures are held in regional chapters too. The SABRE India Award was instituted in July 2013. This year, the award has been thrown open to other countries like Bangladesh, Pakistan and Maldives and is called SABRE South Asia Awards.
The Managing Committee of PRCAI has a President, Vice President and a Secretary supported by the Secretary General.
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