New car radar technology can help reduce one of leading causes of death on UAE roads


  • Bosch MMR system hidden behind bumper eases “blind spot’ problem to lessen accident threat during lane changing

MMRDubai, UAE: New technology soon to be standard on a wide range of cars on sale in UAE showrooms will dramatically ease the accident ‘blind spot” problem and help reduce one of the leading causes of death on the country’s roads.

 

A new generation of rear end radar sensors developed by Robert Bosch LLC makes motorists much more aware of adjacent vehicles and lessens the threat of accidents caused by lane changing.

 

According to a recent study by Zurich Insurance and RoadSafetyUAE.com, frequent lane changing was one of the top causes of accidents in the UAE in 2014, while 47% of road accidents in Dubai were directly caused by blind spot incidents.

 

Bosch has developed its Multi Mode Radar technology as an effective lane-changing assistant and a leading European manufacturer will be using the technology in all of its new models.

 

The system alerts the driver to the imminent danger of collision by issuing a timely audible or visible signal.

 

“The MMR rear means drivers are effectively looking over their shoulders all the time, because it reliably and accurately recognises other road users in their vehicle’s blind spot,” said Andreas Bodemer, Vice President for Bosch Automotive Aftermarket, Middle East and Africa.

 

“Compared to other 24-gigahertz solutions currently on the market, this sensor is much more precise, with up to three times the ability to distinguish between objects and up to five times more accurate measurement of speed and distances.

 

“A motorist’s blind spot is big enough for a minivan to disappear from view, and not be picked up by a glance over the shoulder. That creates a major accident threat when someone is changing lanes. ”

 

The easy to fit MMR system which be hidden behind a car’s rear bumper can do much more than assist with lane-changing, however.

 

The sensors also form part of Bosch’s cross-traffic alert system, which supports drivers reversing out of perpendicular parking spaces when their rear view is obstructed.

 

This advanced technology is able to recognise cars, cyclists, and pedestrians crossing behind the reversing vehicle from the left or right at a distance of up to 50 metres.

 

 

The Automotive Aftermarket division (AA) provides the aftermarket and repair shops worldwide with a complete range of diagnostic and repair shop equipment and a wide range of spare parts – from new and exchange parts to repair solutions – for passenger cars and commercial vehicles. Its product portfolio includes products made as Bosch original equipment, as well as aftermarket products and services developed and manufac­tured in-house. More than 17,000 associates in 150 countries, as well as a global logistics network, ensure that some 650,000 different spare parts reach customers quickly and on time. In its “Automotive Service Solutions” operations, AA supplies testing and repair-shop technology, diagnostic software, service training, and information services. In addition, the division is responsible for the “Bosch Service” repair-shop franchise, one of the world’s largest independent chains of repair-shops, with some 16,000 franchises.

 

Additional information can be accessed at www.bosch-automotive.com.

 

The Bosch Group is a leading global supplier of technology and services. In 2013, its roughly 281,000 associates generated sales of 46.1 billion euros. (NB: Due to a change in accounting policies, the 2013 figures can only be compared to a limited extent with the 2012 figures). Its operations are divided into four business sectors: Automotive Technology, Industrial Technology, Consumer Goods, and Energy and Building Technology. The Bosch Group comprises Robert Bosch GmbH and its more than 360 subsidiaries and regional companies in some 50 countries. If its sales and service partners are included, then Bosch is represented in roughly 150 countries. This worldwide development, manufacturing, and sales network are the foundation for further growth. In 2013, the Bosch Group invested some 4.5 billion euros in research and development and applied for some 5,000 patents. This is an average of 20 patents per day. The Bosch Group’s products and services are designed to fascinate, and to improve the quality of life by providing solutions which are both innovative and beneficial. In this way, the company offers technology worldwide that is “Invented for life.”

 

 

Additional information is available online at www.bosch.com