New-build Sofitel hotel for Adelaide announced

Adelaide to get its first new-build international luxury hotel in nearly three decades

Sofitel Adelaide exterior 2Sofitel Adelaide exterior 1Sofitel Adelaide - Resort Floor - 01
Premier of South Australia, Jay Weatherill MP today announced that a new Sofitel Luxury Hotel will be built in Adelaide’s CBD – the first internationally branded luxury hotel to be built in the city in nearly three decades.
Adelaide developer and investor, Palumbo will develop the new hotel in the heart of the city on Currie Street and has signed an agreement with Australia’s largest hotel operator, Accor, who will manage the hotel under its luxury Sofitel brand.
The $140 million hotel development is scheduled to open in 2018. The hotel will be the sixth Sofitel in Australia and the first in South Australia. Sofitel Adelaide will form part of Palumbo’s 106 Currie Street development, a 32-storey tower that will be the tallest residential development in South Australia. The tower will comprise 80 apartments over the top eight levels with the remaining floors comprising the hotel’s suites and facilities. Sofitel Adelaide will include 250 rooms and suites, with extensive leisure and business facilities, including a restaurant, four bars, ballroom, swimming pool, health and fitness centre, meeting and conference rooms and a signature Sofitel Club Lounge.
Chief Operating Officer Accor Pacific, Simon McGrath said, “The development of the Sofitel will play a major role in further elevating Adelaide’s international profile and is a positive step for the city’s economic growth. It has been nearly 30 years since a hotel development of this status and quality has been announced in Adelaide’s CBD and it will help attract significant increases in tourism, business travel and conferences to the
“The demand into Adelaide’s visitor economy is growing despite new hotel supply entering the market last year, occupancy for the total market finished just under 80% in occupancy while RevPAR grew by 5.5%. This growth is being fuelled by investment in infrastructure projects such as the Adelaide Oval and Convention Centre.
“The new-build Sofitel will open shortly after the stage two completion of the Convention Centre’s East Building and the proposed Adelaide Airport expansion which will drive additional demand into the city’s accommodation market – this a significant win for the economic development of Adelaide,” said Mr McGrath.
Managing Director of Palumbo Pty Ltd, Daniel Palumbo, said that the process to identify a hotel partner for 106 Currie Street took over a year to conclude and involved the world’s leading hotel brands.
“Sofitel was chosen because, quite simply, it offers the best premier hotel experience,” said Mr Palumbo. “Sofitel Adelaide will be South Australia’s premier hotel destination and is a French luxury hotel brand associated with beauty, quality and excellence.”
“Sofitel Adelaide will offer the best of both worlds,” added Mr Palumbo. “It will combine the very best South Australian wine and produce with the finest French pastries, wines, cheeses and breads, all of which create a uniquely European experience for guests.
The project is expected to create hundreds of jobs during the construction phase and employ around 145 people once operational. Construction will begin in 2017.
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Accor, is the world’s leading hotel operator, with 470,000 rooms in 3,600 hotels across 14 trusted brands in 92 countries. The company is organized around two distinct divisions, HotelServices, which operates and franchises the hotels and HotelInvest, which is a hotel owner and investor. The Accor hotels sit in three segments from budget to luxury which are constantly reinventing their concept to satisfy the needs of business and leisure customers around the globe. Accor brands include in luxury-upscale; Sofitel, Pullman, MGallery and Grand Mercure, The Sebel, midscale; Novotel, Suite Novotel, Mercure and Adagio and economy; ibis, ibis Styles, ibis budget, adagio access and hotelF1. The Group boasts a powerful digital ecosystem, notably its booking portal, its brand websites and its loyalty program Le Club Accorhotels.
The Group’s 170,000 employees benefit from working for a company that believes in progression and has an industry leading training program, the Accor Académie. Since its creation 45 years ago, Accor is making innovation and sustainable hospitality the focus of its strategic vision as well as of its customer-centric approach development and innovation process.
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