- MS. Dhoni has agreed to be featured by the online pharmacy Netmeds.com in a nationwide marketing campaign
- The campaign will connect MSD with the company’s pillars of reliability, strength and experience
15th May 2018, Chennai: Netmeds Marketplace, Ltd, today announced MS Dhoni as it’s brand ambassador. Dhoni is among the most recognized and revered icons in India and has an incredibly strong appeal across all sectors and all demographics.
Netmeds CEO Pradeep Dadha said “This is one of our proudest moments. Dhoni is the perfect inspiration for Netmeds. He rose from humble beginnings and fought against very tough odds, but through hard work and belief in himself, he rose to a position of prominence and became a name whose aura resonates through every household in India. At Netmeds, we believe we have embarked on just such a journey, and with him on board, we’re even more excited about the road that lies ahead. When you’re out to beat a tough competitor, Dhoni is the leader you want on your team. Chronic disease is a tough competitor, and we want people to know that we intend to be the team member that helps them win the fight. And he embodies all the core values upon which we have built Netmeds. He’s someone you can really count on; he’s a strong and experienced leader and he exemplifies a healthy lifestyle. He also puts “family first” and at Netmeds, we’re helping families look after each other.
MS Dhoni said of the new ambassadorship, “I really believe in Netmeds and what they are doing. Making important medicine more available and affordable is a great thing for the country, and Netmeds is one the mainstays in the space. They have a long legacy in the pharma business and they are making it easier for people to stay healthy. I know what it’s like to be away from the family and I can trust Netmeds to help me look after my loved ones, no matter where I am.”
Arun Pandey, Chairman, Rhiti Sports Management said, “Digital healthcare and specifically online medicine is one of the most important emerging trends, and there’s no question that Netmeds is the ground-breaker and industry leader. We always choose our brand partnerships with great care, but even more so when healthcare is involved. We found that Netmeds has the experience, the technology, and the leadership to ensure the best outcomes for its customers. We are proud of the association and of our opportunity to help them spread the good word about this new paradigm and the promise of digital healthcare.