NASSCOM hosts Third Edition of MarTech Confluence; explores the potential of newer technologies for intelligent marketing


New Delhi/Mumbai, September 1, 2017: As part of its constant endeavors to inspire businesses to use technology for Intelligent marketing, National Association of Software and Services Companies (NASSCOM) Center of Excellence organized the third edition of the MarTech Confluence 2017 at ITC Grand Central in Mumbai on 31st of August. With the theme, Re-imagining CX with Intelligent Marketing Technology, this year’s confluence focused on capitalizing newer tools, technologies, and competencies that bring new levels of intelligence to marketing.

Four key themes shaped the agenda of MarTech Confluence 2017:

  • Drawing the technology landscape for intelligent marketing- Machine learning, bots, automated content generation, neural machine translation, and others
  • Separating artificial intelligence hype from reality- Figuring who’s really using the technologies with practical results
  • Filling the intelligent marketer’s tool box- exploring competencies and capabilities for leveraging intelligent marketing technologies
  • Working with partners to create competitive advantage- Advancing intelligent marketing by partnering with the right agencies and integrators to outpace the competition

The conference brought together industry marketing technologists, Digital service provider companies, Niche marketing technology providers, digital companies, Ad agencies and individuals from the field of marketing technology. The day-long event was attended by eminent speakers including Mr. Ashank Desai, Former Chairman and Co-Founder, NASSCOM, Mr. Scott Liewehr, Founder CEO, Digital Clarity Group, Mr. Rohit Prabhakar, Digital Marketing and Technology, McKesson, Mr. Raghuvesh Sarup, CMO, Microsoft, Mr. Siddharth Banerjee, Senior VP- Marketing, Vodafone and other dignitaries and professionals from the marketing community.



NASSCOM® is the premier trade body and the chamber of commerce of the IT-BPM industries in India. NASSCOM is a global trade body with more than 2100 members, which include both Indian and multinational companies that have a presence in India. NASSCOM’s member and associate member companies are broadly in the business of software development, software services, software products, consulting services, BPO services, e-commerce & web services, engineering services and animation and gaming. NASSCOM’s membership base constitutes over 95% of the industry revenues in India and employs over 3.5 million professionals.

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