New Delhi: For someone who loves having going out to make new friends, and is a true party animal, it is often very difficult to find out the right kind of party or event where he or she would more than welcome and also get to have fun in a comfortable ambience.
Clearly, such people would only be too conscious of a void for information regarding nightlife/ events/ parties in India. Most of the advertising for Indian nightlife is done by word of mouth and is inadequate for ardent party goers.
Entrepreneur Saarthak Gupta who is himself a party hopper, felt the need to fill this gap, and came up with his own lifestyle and night life portal in 2008: thus, mypurplemartini (MPM) was born in 2008.
But having a portal is not enough, unless it manages to reach out to those who need it. MPM has achieved this feat by adding a new feature to its portal, which now boasts of a whopping 700,000 (seven lakhs) registered users. A vast database of end-users has been created and is available at a very affordable price to the members. The database segments the users according to their preferences and varied tastes in music or the kind of night life they prefer.
This feature makes it possible for the restaurateurs and club owners to directly connect with their target groups through e-mails and reach out to a bigger client base. It takes more than word of mouth publicity to really drive patrons to a business, and this feature is undoubtedly a win-win for both the party goers and the club owners.
The website is like a party maniac’s guide to the buzz in town with listings of everything they might want to know about the city’s nightlife— clubs, a weekly agenda and more. A section of the website has a photo gallery that displays photographs of previous events.
mypurplemartini.com, India’s first social networking lifestyle and night life portal gives a lowdown on the hippest parties in town. In a time span of six years, MPM has created a community of like-minded people who share the same passions and interests. This one-of-a-kind website currently gets more than 1.4 million page views in a month.
Hailed as a nightlife and lifestyle expert by its users, mypurplemartini.com has revamped its website in a bid to create unique user experiences. The exhaustive content and tools brought together under one umbrella set the website apart from its competition.
For clubs, bars, restaurants, hotels, artists, event management/ promotion companies, spas, brands, retail, advertising agencies seeking new clientele base, MPM is the ideal vehicle for all sorts of advertising and promotion needs. From getting to know the details of their target groups to sending them person e-mails about their events, MPM is a one-stop solution.
Stretching of the traditional model of online nightlife social websites, MPM also has an event promotion arm, brand activations, event management, artist and celebrity management, bookings, ticket sales and the MPM card, a rewards card for the its user community.
With more than 5000 affiliates, MPM has organized more than 1500 events with opulent brands like Skoda, Red Bull, Maxim and many others. In addition, MPM has been a promotional/ticketing partner for big Music Festivals and concerts like Sunburn, Enrique Iglesias India tour, Akon India Tour, Snoop Dogg India Tour and many more.
About Saarthak Gupta, CEO/Founder
An avid partygoer, Saarthak set up www.mypurplemartini.com in 2008 with the idea to revolutionize Indian Nightlife. With the phenomenal success in its initial phase and seeing the potential for the social media, hospitality and lifestyle space in India he re-launched www.mypurplemartini.com as India’s First Social Networking Nightlife and Lifestyle portal.
Saarthak did his schooling from The Doon School, Dehradun, and Frank Anthony Public School, New Delhi, and did his Bachelors in Human Resource Management from University of Leeds, the United Kingdom.