~15th edition of Asia’s prestigious marathon launches with new title sponsor & logo~

~New race category introduced on popular demand – timed 10K run~ 

~Race Day on 21st January 2018; Registrations now open~

Mumbai, 2nd  August 2017:  Procam International, pioneers of the distance running movement in India, announced that the iconic Mumbai Marathon is now – the TATA Mumbai Marathon. The salt to software enterprise, Tata Group, with over 100 independent operating companies, will be the title sponsor of Asia’s most prestigious and one of the world’s top 10 marathons. The Tata Mumbai Marathon will be jointly sponsored by the Tata Group and Tata Consultancy Services, one of the world’s leading IT and consulting organisations for a period of ten years. The USD 405,000 event, in its 15th edition, will keep its date with runners in Maximum City for the third Sunday of January 2018.

Speaking on the occasion, Mr N. Chandrasekaran, Chairman, Tata Sons, said, “We are delighted to become the title sponsor of the Tata Mumbai Marathon from 2018. Events like the marathon promote values like grit, tenacity, excellence, perseverance, belief, commitment, and passion that have been a key part of the Tata Group’s ethos since its inception, almost 150 years ago. Partnering with India’s premier long-distance running event is a great way for the Tata Group to increase our engagement with the community, raise funds for charity as well as create societal awareness about the necessity of good health and fitness. As a marathoner, I’m personally proud to support this partnership.”

RUNNING REVOLUTION – A STEP AHEAD: The timely innovations and enhancements that the event has undergone over the years, have contributed tremendously to the upswing of the worldwide status of the Tata Mumbai Marathon.

NEW IDENTITY: Celebrating this landmark year and the new association, the event launched the new logo embracing the true spirit of the host city and running.  The inspiration for the new logo of the Tata Mumbai Marathon is the Mumbai city and its seven islands. From the space, inside the ‘seven islands of Mumbai’ emerges the shape of a runner, energetically moving forward like the bustling city itself. The logo’s vibrant colours represent a celebration of the diversity – the true spirit of a cosmopolitan Mumbai.

TIMED 10K RUN: Keeping in mind the popularity of the Dream Run and to give a fillip to the emerging runner community, for the first time, there will be a 10K timed run exclusively via charity. This timed 10K Run is available only for participants above 15 years of age, who want to make a difference by running for charity. The application form for charity running places will be available with the NGOs registered with the Event’s Philanthropy Partner, United Way Mumbai. Charity running places will not be available after 30th November 2017 or as soon as running places are filled, whichever is earlier.

YOUNG RUNNER CRITERIA in TIMED 10K RUN: To encourage, young aspiring runners, within the 10K category, there are a limited number of running places reserved for applicants, between 15 years and less than 18 years of age. The Charity Criteria will not be applicable to this section and these running places will be accepted on first come first served basis via online registration at

WOMEN RUNNER CRITERIA in TIMED 10K RUN:For all the women participants, who do not have a timing certificate and are eager to join the running band wagon, a limited number of seats are also reserved for them via charity.

WOMEN’S CRITERIA in HALF MARATHON (Timed runner only):Considering the improving quality of women runners and to motivate and encourage more participation, limited number of running places are reserved for women applicants in the half marathon category, who will need to submit a timing certificate to receive confirmation. Applications under this criterion will be accepted until 30th November 2017 or as soon as running places are filled, whichever is earlier.

SOUND OF THE EVENT: Another embellishment to the Tata Mumbai Marathon is the exclusive ‘Event Anthem’ that has been composed by the dynamic duo Salim–Sulaiman and sung by the energetic Sukhwinder Singh. The lyrics of the anthem have been penned by noted lyricist and Padma Shri awardee,Prasoon Joshi. The ‘Anthem’ titled ‘NikalPadothoMumkin Hai’was launched with a live performance at a power-packed launch conference.

GUEST OF HONOUR: One of the greatest sporting icons, ‘King’ Haile Gebrselassie graced the launch of the event. His passion for the sport, his amiable personality and love for the event added charm to the evening.

The greatest sporting icons, ‘King’ Haile Gebrselassie said, “My memories from the Mumbai Marathon back in 2013 are nothing but amazing, the passion, the euphoria and magic on that Sunday morning was mesmerizing and I am so happy to be back here today. It’s incredible how a running movement can bring about a positive change in society. It inculcates a sense of pride among citizens and unites everyone for a better civil society.

In the last couple of years, I have seen India’s growing influence as a global running destination; the increasing number of races and participants here, is testimony to the growing pool of talent available, and the potential for India to be a force to reckon with in the sport of running. With a global leader like the Tatas taking on the mantle as a title sponsor, the event is sure to grow from strength to strength in the coming years.”

Registrations for the 15th edition were launched by N. Chandrasekaran, Chairman, Tata Group; Sudhir Mungantiwar, Cabinet Minister of Finance, Planning, and Forest Departments in the Government of Maharashtra; Jaykumar Rawal – Minister of Tourism; Rajesh Gopinathan, MD & CEO, TATA Consultancy Services; Sanjeev Handa, VP & Head Marketing, Maruti Suzuki; Sanjay Gupta, MD-Star TV; Dinar Mahtre, New Business Head-General Manager OTC-Johnson & Johnson; Rajat Khurana, Head India-ASICS; Anjana Ghosh, Director Marketing& CSR-Bisleri International Pvt. Ltd; Jayaraj Shanmugam, Chief Commercial Officer-Jet Airways; Rahul Taneja, Chief Business Officer-Jabong; Devendra Bharma, Exec. VP-The Oberoi Group-Trident; Anil Singh, MD & Vivek Singh, Jt. MD, Procam International along with Rahul Bose, Gul Panag and the passionate fitness enthusiast & Face of the Event, John Abraham.

Mumbai Marathon’s Face of the Event, John Abraham on his association with the event said, “It is a proud moment for each one of us to be associated with the Tata Mumbai Marathon, as we celebrate the 15th year of the event. A concept that was launched 15 years ago, has today become a movement across the country. It is a platform that encourages the spirit of giving, as much as it teaches one the joy of living. The glory of this marathon is reflective of a heroic quality, which is symbolised by the thousands that participate and run alongside each other, and we are sure that the numbers will only increase each year!”

Anil Singh, MD, Procam International said, “The Tata Mumbai Marathon today is a phenomenon that has sparked a health and fitness revolution across the country and has become a springboard for Indian long and middle distance runners. At the same time, it has become a beacon of humanity and compassion as the largest platform for charity fundraising. Today as we announce the launch of registrations for the 15th edition, we share our joy and success with the Tatas coming on board as the title sponsor. In the Tatas, we couldn’t have found a better partner to take this journey ahead!”

Singh added, “We would also like to extend our gratitude and take the opportunity to thankour sponsors and partners, civic and state machinery and the ever-growing and supportive runner community that comes from across the world, all of whom have contributed to its success and popularity. On this auspicious note, we are proud to announce the registrations open for the 15th edition of the Tata Mumbai Marathon.”

About the Tata group

Founded by Jamsetji Tata in 1868, the Tata group is a global enterprise, headquartered in India, comprising over 100 independent operating companies. The group operates in more than 100 countries across six continents, with a mission ‘To improve the quality of life of the communities we serve globally, through long-term stakeholder value creation based on Leadership with Trust’. Tata Sons is the principal investment holding company and promoter of Tata companies. Sixty-six percent of the equity share capital of Tata Sons is held by philanthropic trusts, which support education, health, livelihood generation and art and culture. In 2015-16, the revenue of Tata companies, taken together, was $103.51 billion. These companies collectively employ over 660,000 people. Each Tata company or enterprise operates independently under the guidance and supervision of its own board of directors and shareholders. There are 29 publicly-listed Tata enterprises with a combined market capitalisation of $130.13 billion (as on March 31, 2017). Tata companies with significant scale include Tata Steel, Tata Motors, Tata Consultancy Services, Tata Power, Tata Chemicals, Tata Global Beverages, Tata Teleservices, Titan, Tata Communications and Indian Hotels.

About Tata Consultancy Services Ltd. (TCS)

Tata Consultancy Services is an IT services, consulting and business solutions organization that delivers real results to global business, ensuring a level of certainty no other firm can match. TCS offers a consulting-led, integrated portfolio of IT, BPS, infrastructure, engineering and assurance services. This is delivered through its unique Global Network Delivery Model™, recognized as the benchmark of excellence in software development. A part of the Tata group, India’s largest industrial conglomerate, TCS has over 385,000 of the world’s best-trained consultants in 46 countries. The company generated consolidated revenues of US $17.6 billion for year ended March 31, 2017 and is listed on the BSE (formerly Bombay Stock Exchange) and the NSE (National Stock Exchange) in India. For more information, visit us at

About Procam International

Since its inception in 1988, Procam International has been a driving force behind the growth and development of Indian sports. Envisioned by founders Anil &VivekSingh, Procam is one of the foremost holistic sports management companies, involved in the promotion of national and international sports, sports consultancy, and live television programming.

Astute planning and exemplary execution of over 75 international events, in various sporting disciplines including cricket, football, tennis, distance running, squash, WWE & horse racing, among others, Procam events have elicited the participation of athletes of the highest calibre, as well as huge public interest and attendance. Founder and promoter of some of the most distinguished road races in the world: Tata Mumbai Marathon, Airtel Delhi Half Marathon, Tata Consultancy Services World 10K and the Tata Steel Kolkata 25 K have helped redefine the health & fitness paradigm of our country.

In 2017, Procam International launched the Nexa P1 Powerboat, Indian Grand Prix of the Seas, from Mumbai’s very own amphitheatre, Marine Drive. The close-to-shore racing experience, a course on water for the first time, and participation from the world’s best pilots and navigators, made this yet another path-breaking sporting extravaganza.