Multi-Screen Media launches Mobile App – “LIV Sports” – official broadcast partner for 2014 FIFA World Cup

ü  LIV Sports is the Official Mobile and Internet Broadcaster ( for the 2014 FIFA World Cup

ü  This Power packed digital Sports Entertainment destination will offer “Simply Sportainment”

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Mumbai, 2nd June, 2014: Multi Screen Media (MSM) today announced the launch of “LIV Sports”, a premier Digital Sports Entertainment destination – The digital destination will present one-point access to the right mix of sports and entertainment innovatively across devices. Coming from the Sony Network, LIV Sports will target both – the avid Sports fan as well as the closet fan / entertainment seekers.


LIV Sports is the Official Mobile and Internet Broadcaster for the 2014 FIFA World CupTM starting 12th June 2014. LIV Sports will show both LIVE and Video-on-demand match content, with rich and informative statistics and analysis.


NP Singh, CEO, Multi Screen Media (MSM) commented, “The idea was to create a premier digital sports entertainment destination where we will offer quality content which is mass inclusive and not designed to cater only to ardent sports fans. We have attempted to redefine the way sporting content is presented and consumed. With LIV Sports we will attempt to keep every cross section of our consumers actively engaged through high quality interactive sports content with informative data and analytics.”


For the 2014 FIFA World CupTM, LIV Sports will have the following features and content –

  1. LIVE Matches, with 4 different camera angles.
  2. Interactive Timeline – ability to watch key moments in the match.
  3. LIVE Statistics, Match Centre, Heat Maps and Analysis.
  4. VOD – Match highlights, Best goals, team features.
  5. LIV Sports’ Football Fantasy league
  6. Mohit Bana Messi – Jerseyfy Me
  7. Pehchaan Kaun
  8. News and Sports Editorials
  9. Archive Football videos


Nitesh Kripalani, Executive Vice-President – New Media, Business Development and Digital/Syndication at Sony Entertainment Network, reiterated, “LIV Sports is the first and only digital destination to offer a unique mix of LIVE Sports, LIVE Statistics and Engagement, thereby catering to multiple user groups and their preferences. With LIV Sports we are aiming to create a new category of “Sport-ainment” or “Sports Entertainment”. You can either watch the LIVE match, with all the deep statistics overlaying the video, or you can just click a Selfie in your team’s jersey using the Jerseyfy Me application. We have also brought back the digital avatar of the Player cards, combined with educating fans about the different athletes with – Pehchaan Kaun. The objective is to empower the Sports fan with deep statistics on video; as well as engage with the fence sitters.”


Over the next few months, viewers will be able to catch up with the widest range of sporting content, including Football, NBA, UFC, Tennis and Cricket on LIV Sports. The digital destination offers LIVE and exclusive video content along with a complete coverage of the latest sporting content present, across devices. Considering the fact that data and statistics makes sports interesting, LIV Sports makes available to its viewers the most comprehensive and in depth world-class sporting data and info- graphics. Consumers will be able to access content like details of individual players, performances of teams, rankings, comparisons, event charts and heat maps.


The digital medium will involve its viewers through engagements for the sports loyalist, personalized content and fun applications on social media. LIV sports will offer fun activities like, “Mohit Bana Messi” that will customize your look, “Pehchan Kaun?” sports knowledge based quiz and the LIV Sports Football Fantasy League another consumer engagement module.  


Login to LIV Sports online – , and via the iTunes and Google Play App Stores. Also, you can download the app by sending <SPORTS> to 52525




Sony Pictures Television (SPT) backs Multi Screen Media Private Limited, which is India’s leading television network. It comprises Sony Entertainment Television (SET), one of India’s leading Hindi general entertainment television channels; MAX, India’s premium Hindi movies and special events channel; SAB, a family comedy entertainment channel; PIX, the English movie channel; MIX a refreshing Hindi music channel, SIX, India’s Premier Sports Entertainment Channel and LIV, the digital channel. Multi-Screen Media’s channels are available across the Globe and influence over 400 million viewers in the Indian sub-continent, and the South Asian Diaspora worldwide.


SONY Entertainment Television, Sony HD, MAX, SAB, MIX, PIX, SIX, SIX HD, AXN, Animax, Aath, Discovery Channel, Discovery Channel Tamil, Animal Planet, TLC, Discovery Science, Discovery Turbo Discovery Kids and Discovery HD World, it also distributes the leading News network in the country – the TV Today Network channels – Headlines Today, AajTak and Tez and the premium Sports’ channels – Neo Prime & Neo Sports.