Motor oil specialist makes major investment in international advertising

liquimolyNovember 2014 – Beginning next year motor sports fans around the world will be able to see the blue-red LIQUI MOLY logo more frequently: The German company intends to make major investments in background advertising at the motorcycle world championships. “This is the largest investment in globally effective advertising in the company’s history”, said Peter Baumann, Marketing Manager at LIQUI MOLY.

“That is a lot of money, but it is well invested money”, continued Baumann. Over two million motor sports fans make the pilgrimage to the races each year. In addition to the hundreds of millions of television viewers. There is hardly any country where the MotoGP races are not broadcast. 

For two years LIQUI MOLY has already sponsored a team participating in the Moto2 with the previous Moto3 World Champion Sandro Cortese. This new commitment goes much further. Peter Baumann: “Now we are not only represented by a single driver, but by the entire racing series, which will put our brand in the media at 18 races every year. This will be a tremendous boost for international familiarity with our brand.” 

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LIQUI MOLY GmbH from Ulm in South Germany offers a wide range of high-quality products such as motor oils, additives, vehicle care products and service products. The range includes some 4000 items. LIQUI MOLY develops and tests their products in their own laboratories, manufactures exclusively in Germany and markets all of their products themselves. LIQUI MOLY was founded some 50 years ago and is now one of the leading companies in the industry. The products are sold in Germany and in 110 other countries.