Modern and inimitable Dew Drops Platinum Ring by Uni-Design Jewellery wins the Editor’s Choice Award at JCK Platinum Innovation Awards

Indian manufacturer awarded Editor’s Choice in the Platinum Red Carpet Jewellery Category

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Mumbai, July 31, 2013: Platinum Guild International announced the winners of the 4th annual JCK 2013 Platinum Innovation Awards, chosen for 7 unique design categories. Uni-Design Jewellery India Pvt. Ltd, a leading jewellery manufacturer in India, won within the category of Platinum Red Carpet Jewellery, the Editor’s Choice award for “Dew Drops” Platinum Ring.

The concept of the piece captures the enduring nature of precious platinum and the versatility of the metal, while the eclectic design highlights the desirability of platinum jewellery. With attention given to details, the design beautifully showcases platinum’s naturally white luster and reflects the brilliance of diamonds, proving it to be an ideal metal for setting of precious stones.

On winning the award, Mr. Hiten Mehta, Director, Uni –Design Jewellery India said,       “The JCK Platinum Innovation Awards is a great platform to showcase our fine craftsmanship in platinum and this will go a long way in motivating designers to create many more innovative pieces such as this, with this precious metal. Platinum’s inherent qualities make it a preferred choice of jewellers and its remarkable pliability allows it to be drawn out to a fine wire, enabling the creation of the most unique designs. Besides, the metal’s innate strength is ideal for the setting of precious stones and diamonds.”

The JCK 2013 Platinum Innovation Awards were presented at the winners’ JCK booths by the PGI USA “Prize Patrol” team. The ceremony was held at Las Vegas in Nevada and each design was selected as a culmination of all votes.

About Uni-Design Jewellery India Pvt. Ltd:  Established in May 2000 by Mahendra Brothers – a DTC sightholder since 1969, Uni-Design Jewellery India is one of the leading diamond studded, platinum and gold jewellery manufacturers in India.  They are known for their innovative designs and impeccable product finish. PGI has selected Uni-Design India as one of the few privileged manufacturers of platinum. It takes extraordinary designs and highly skilled hands along with most modern manufacturing facilities to transform this remarkable metal into astonishing pieces of jewellery.

 About Platinum Guild International: Founded in the year 1975, Platinum Guild International (PGI) is dedicated to promoting platinum jewellery to the consumers and the jewellery trade worldwide. Headquartered in London, PGI has offices in each of the world’s major jewellery markets – China, Japan, Germany, India, Italy, UK and the USA. The India office was set up in September 2000. Platinum Guild India runs a comprehensive marketing programme to build desire for platinum jewellery in India. It provides platinum Retail Sales Training and conducts a unique Quality Assurance programme to ensure quality and purity of platinum jewellery amongst consumers and trade.

For further information please visit – www.preciousplatinum.in