Micromax breaks the 4G barrier in the Indian smartphone market

–     Canvas Blaze 4G     Strengthens the Canvas 4G range with Blaze 4G, Fire 4G and Play 4G launched at varied price points

–          Introductory double data 4G offer for 6 months on the Airtel network


Kolkata, September 24, 2015: With an aim to disrupt the nascent 4G market, Micromax Informatics Ltd., today announced its strong focus on making the 4G experience more accessible for the Indian consumers. The company today announced 3 new additions to its existing 4G LTE range – the Canvas Blaze 4G, the Canvas Fire 4G and the Canvas Play 4G. This launch reaffirms Micromax’s commitment to introduce 4G devices for users across price points. The new smartphones from Micromax are an amalgamation of best in class technology, large screen form factor, efficient features and great consumer offerings, reiterating the company’s commitment to democratizing technology for the masses.

Canvas Fire 4GWith the consumer demand constantly shifting towards faster internet speed and seamless connectivity owing to increased video consumption and real-time mobility solutions, Micromax has taken up the task to boost 4G adoption in the country by making a full range of 4G enabled smartphones available taking its portfolio to 6 devices in less than three months. Now one can chose from a diverse portfolio, right from the Canvas Knight 2 and Canvas Sliver 5 which are the premium devices to the Canvas Nitro 4G, Canvas Fire 4G, Canvas Blaze 4G and Canvas Play 4G which are the more affordable ones.

Commenting on the new launches, Mr. Shubhajit Sen, CMO, Micromax Informatics,said, “We at Micromax are committed to lead the 4G revolution by providing new user experiences and latest technologies at the most accessible price points.With the roll out of the 4G networks across 296 cities and more cities by December this year, we expect this to surge a shift from 3G to 4G as well 2G to 4G in under-penetrated markets. Our 4G smartphone launches are well timed with the 4G technology evolution and rollout to ensure our consumers use mobile internet for not just entertainment but also for work while at home or on the go. Over the due course of time our entire Canvas range of smartphones will be upgraded to 4G.”


Canvas Play 4GHe further added, “We would want to stay true to brand’s positioning of ‘Democratizing Technology’ and help in ‘Massification of 4G’ providing the access of 4G to all with our range of smartphones starting INR 6999/- to 10999/-. We are further looking to expand our LTE range and will be launching 5 to 6 more 4G enabled smartphones at various price points by the end of 2015 leveraging both online and offline channels”.


Micromax has ensured that all three new smartphones come with powerful specifications to make the most of 4G networks with a download speed of up to 150Mbps. Micromax has also partnered with Airtel to provide an introductory 4G double data offer for a period of 6 months across its 4G range of smartphones.



Canvas Blaze 4G for the masses

Priced super affordably at Rs 6,999/-, the all new Canvas Blaze 4G sports a 4.5-inch FWVGA display ensuring an excellent graphic experience. Powered by a 1.1 GHz Qualcomm Snapdragon quad core processer and packed with a 2000 mAh battery, the smartphone ensures that users can experience super-fast internet speeds, seamless multi-tasking and entertainment.




Canvas Fire 4G for the audiophiles

With the digital music space exploding with multiple apps offering great music packages for streaming and downloading, the Canvas Fire 4G offers a great music listening experience through its dual front firing speaker technology. The smartphone is targeted at the youth who wishes to listen to music on the go by streaming or downloading at super-fast 4G speed. Loaded with features like a 4.5-inch FWVGA display, Android Lollipop 5.1, 1850 mAh battery and a 1GHz MTK6735 quad core processor, the Canvas Fire 4G is perfect for those who are looking at getting the maximum out of their smartphone.


Canvas Play 4G for uninterrupted work & entertainment on the go

Sporting a large 5.5-inch vivid HD IPS display, a slender exquisitely designed form factor, full lamination Corning® Gorilla® Glass 3, the Canvas Play 4G is perfect for those who are looking at a seamless multi-tasking experience for the purpose of work and entertainment on the go. Powered by Qualcomm Snapdragon 1.2GHz quad core processor, the smartphone sports a high quality 13MP rear camera and a 5MP front camera which comes with face beauty features promising clearer and sharper images.

The Canvas Blaze 4G, Canvas Fire 4G and Canvas Play 4G priced at Rs 6,999/-, Rs 6,999/- and Rs 12,499/-, respectivelyare available across leading online and offline platforms.

For more information, please visit www.micromaxinfo.com

You can also connect with us at – f – Micromax or @Micromax_Mobile




About Micromax Informatics Ltd:

Micromax Informatics Limited is one of the leading consumer electronics company in India and the 10th largest mobile phone player in the world (Counterpoint Research). Over the past 5 years, Micromax has pioneered the democratization of technology for masses by offering affordable innovations through their product offerings and removing barriers for large scale adoption of advanced technologies. Micromax is currently the largest mobile vendor in India with a market share of 22 percent in Q3 of 2014 (Canalys Report). The brand’s product portfolio embraces more than 60 models today, ranging from feature rich, dual – SIM phones, 3G Android smartphones, tablets, LED televisions and data cards. The company also has many firsts to its credit when it comes to the mobile handset market including the 30-day battery backup, dual SIM phones, QWERTY keypads, universal remote control mobile phones, first quad-core budget smart phone etc. The company has its operations across Russia and SAARC markets. Micromax sells more than 3 million Mobility Devices every month, with a presence in more than 560 districts through 1, 30,000 retail outlets in India. With presence across India and global presence in Russia and SAARC markets, the Indian brand is reaching out to the global frontier with innovative products that challenge the status quo that Innovation comes with a price.