ART MEETS TECHNOLOGY
Kotwara House, New Delhi, India, June 21, 2016– The capital city witnessed timeless designs and technology come together as, master couturiers Meera and Muzaffar Ali showcased their collection inspired by the most stylish laptop of the year Spectre 13, by HP India. Launched over a beautiful fashion event, this laptop is the world’s thinnest laptop.
From day to day living, to the threshold of ascent, art and technology go hand in hand. Since both are driven by human quest and effort it is difficult to say which drives the other. Hence the marriage of art and technology is imperative. Combining the two, HP India’s newly launched Spectre 13, is a visual delight to make each moment of creativity an experience of beauty. Metals are chosen and crafted with care and finesse to not only amazing look but the lightest thinnest laptop in the world. To commemorate this celebration Muzaffar Ali of Kotwara has designed a special sleeve into which this dream laptop slides in camouflaged in his paintings that inspire his films and designs.
The collection by the designers was a perfect showcase of timeless aesthetics & designs essayed through contemporary silhouette. Exquisite Awadhi embroidery, on modern cuts, set in colors of white, silver, grey, gold and black was indeed a perfect interpretation of the newly launched Spectre 13.
Speaking About the collaboration, film-maker and renowned designer Muzaffar Ali said, “The awe-inspiring device, HP Spectre 13, is everything that an artist would want to see in a technology product. The color, the sleek design, the craftsmanship and sheer elegance of the HP Spectre inspired us to create something that is equivalent in the fashion world. We are very happy to have a partner like HP who assisted us in bringing an idea to reality.”
Speaking about the HP Spectre 13, Rajiv Srivastava, Managing Director, HP Inc. India said, “HP as India’s technology leader aims to make life better, productive and more fun. We are at the forefront of delivering industry-leading innovation and HP’s Spectre13 is a beautifully crafted Notebook and reflections of what many millennial aspire to be —exceptional, cool, dazzling, standing out from the crowd, but making an impact.”
“We are motivated to be the trendsetters in style and technology by introducing products like HP Spectre 13. It is an absolute engineering marvel with convergence of good looks with the best in class technology. With fast growing demand for premium products in India, HP is committed to provide the most stylish products with best performance to its customers.” said Ketan Patel, Director, Personal Systems Business, HP Inc. India.