India – March 12, 2014 – McAfee, the leading global dedicated security technology company today announced that a full-featured version of its award-winning McAfee Mobile Security solution is now available for Indian users as a free offering. Supporting all Android and iOS mobile devices, this product initiative is targeted at making security a more integrated part of the Indian consumer experience.
The development is particularly relevant for India – which is the world’s fastest rising smartphone market slated to have 185 million mobile internet users by June 2014 (IAMAI), and the second biggest user base for Android accounting for over 93% market share (IDC). Device proliferation and the resultant application explosion has increased potential vulnerabilities and made ‘mobile’ a significant threat vector. This is validated by McAfee Labs that has collected 2.47 million new Android samples in 2013, with 744,000 in the fourth quarter alone, an astounding increase of 197 per cent from the end of 2012. The latest mobile security trends report by McAfee found that around 82% of apps track users and 80% of apps collect location information – invading our privacy successfully! Additionally, McAfee’s recent ‘Love Relationship and Technology’ survey on Indian mobile consumption behavior revealed threats arising out of indiscriminate usage of mobile phones and sharing of private content on mobile devices. It unveils that 98% of polled Indian respondents use smartphones to take pictures and more than 66% of polled respondents claimed to share their mobile content.
“With India placed on the tip of mobile device explosion, there is an overwhelming need of adoption of security and privacy protection in our digital lives said Jagdish Mahapatra, Managing Director, India and SAARC, McAfee. With free access to our award-winning mobile security product, Indian consumers will be empowered to access all the benefits of this connected world and enjoy a safe mobile life.” He added “McAfee is committed towards raising awareness on cyber threats, to enable personal data security and protect digital lives. Our initiative to give away one of the strongest premium mobile security offerings at no cost is an enabler in that direction.”
About McAfee Mobile Security
McAfee Mobile Security, available for immediate download in the Google Play Store, now offers its comprehensive, award-winning protection against privacy and security threats free to consumers. In AV-Test’s most recent effectiveness test for mobile security products, McAfee Mobile Security received a 100% detection score and was given a top ranking among the 30 vendors that participated in the independent test
- McAfee Mobile Security for Android is designed to prevent privacy invasions, data loss, identity theft and device disappearances.
- It includes anti-theft, anti-virus, app protection, Web protection, call and SMS filtering.
- McAfee recently launched McAfee® Mobile Security for iOS devices, featuring a number of comprehensive protection options previously available only to Android users.
- Available for free, the software provides iPhone and iPad users with a secure vault for private content, secure camera, jailbreak detection, backup capabilities and more.
McAfee, a wholly owned subsidiary of Intel Corporation, empowers businesses, the public sector, and home users to safely experience the benefits of the Internet. McAfee delivers proactive and proven security solutions and services for systems, networks, and mobile devices around the world. With its Security Connected strategy, innovative approach to hardware-enhanced security, and unique Global Threat Intelligence network, McAfee is relentlessly focused on keeping its customers safe. More information is available at www.mcafee.com