Kochi, 10th, August, 2017: With Kerala’s biggest festive season around the corner Kerala’s formidable media group Mathrubhumi kicked off its much awaited ground action initiative “Super 10 Panchayat Utsav”. The road show is a 20 day long onam road show reaching out in selected 160 panchayats across 14 districts of Kerala.
The initiative Super 10 Panchayat Utsav was derived out of top 10 brands like Tata Tea, Maruti Suzuki, Hero Moto Corp, V Guard, Sunidra Mattress, AVA Group, Kerala Gramin Bank, KMVD, Supplyco etc participating in the road show.
The major attraction of this unique rural activation road show will be to play 10 customised games and winners will be rewarded with gifts and samples of the brands associated which gives brands the opportunity to display, sampling and experience zones in all 160 locations.
Speaking on this occasion M V Shreyams Kumar, Joint Managing, Mathrubhumi Group said “Every brand across the globe consider festivals as the bestselling time in the lifecycle of their business, onam being one of the biggest festival of Kerala has witnessed maximum sales for any brand provided the brand is able to communicate their offerings to them. This initiative is very unique in its way of its objective and something which has not been done so far by any, we hope we can deliver the best brand connect to all the 10 brands associated with us for this road show”
The road show was flagged out by cine actress Prayaga Martin at lulu mall along with sponsors and mathrubhumi officials. The event is conceptualised and organised by the events management division of Mathrubhumi Group – Red Mic.
About Red Mic
Red Mic is an initiative that rises from the house of Kerala’s formidable media force – Mathrubhumi. We extend our expertise, not only reaching people in every nook and corner in Kerala, but also with creative solutions to promote relationships with them.
We are a team, placed across Kerala in 6 locations, currently delivering effective solutions for our large clientele.
Red Mic employs a 4 E Value blender policy for all events and activations we develop and organise. The policy implies that every event we do, must either/or ENTERTAIN, ENGAGE, EDUCATE or EVOLVE our people. For more info log on to http://redmic.in/
About Mathurubhumi Group
Mathrubhumi has successfully straddled tradition and technology in assimilating change from 1923 to our social media era. The evolution from letterpress to frontier advances in media has been made without sacrificing human values bequeathed us by our founders who fought in the Indian Independence movement and championed pioneering social reforms. Nine decades on and in to 21st century, we enrich the lives of millions of Malayalam readers. We cater to them with 16 editions, including from Dubai & Qatar, a books division, and 11 periodicals running the gamut from culture to entertainment. Built on strong journalistic ethics and high aesthetic outlook offering multi-platform, multigenerational experiences. Mathrubhumi is not only a fast growing publishing house of repute but also a corporate entity in the mass communication industry. It has struck deep roots in the hearts of every Malayalee household through various engaged entertainment platforms mainly print, radio (Club FM), television (Mathrubhumi News & Kappa TV), online (Mathrbhumi.com) & digital .For more info log on to www.mathrubhumi.com