Master Blaster Sachin Tendulkar launches SMAAASH at Ambience Malls in VasantKunj&Gurugram


World Class Gaming and Entertainment Centre opens its first unit in DELHI & its fifth in NCR

New Delhi, 30th November 2017: Brand Ambassador Sachin Tendulkar launched SMAAASH – India’s most popular urban sports park at the Ambience Malls in VasantKunj&Gurugram. After the recent acquisition, SMAAASH has transformed the earlier bluOs into the multi-sensorial experience of SMAAASH. There were double celebrations at the event, as the master blaster also unveiled the new brand logo of SMAAASH and the brand ethos of “Can’t Stop Playing.”

ShripalMorakhia, Chief Imagination Officer, SMAAASH Entertainment Pvt. Ltd., was visibly excited at the launch and said, “All the games here are like the three A’s of SMAAASH – Amazing, Aspirational and Awesome. We are the best place for celebrations, as one can eat, play and party, all under one roof. Also, considering the changing tastes of the consumers, we will be regularly introducing new gaming concepts. With our presence across 26 centres in 13 cities and growing, SMAAASH aims to change the way our country celebrates each day.”

The most worshipped cricketer in the world and SMAAASH’s Brand AmbassadorSachin Tendulkar addressed the launch event and said ““SMAAASH is a great platform for people to de-stress and enjoy with friends and family. Redefining the concept of sports entertainment in the country, SMAAASH provides wholesome entertainment for sports lovers and thrill-seekers. I am excited about the addition of two new centres offering a smashing experience to all the patrons!”

The newly revived 50,000 sq. ft centres are the next links in the chain of the country’s premier urban sports parks. SMAAASH @ Ambience Gurugram has two exciting new Golf based games – Golf Showdown and Mini Jungle Golf and SMAAASH @ Ambience VasantKunj has LaserBlast – a trippy Laser Tag arena for group games.
All the sports enthusiasts can experience unique adrenaline rush with a variety of highly advanced virtual reality games like Finger Coaster, Jurassic Park, Walk The Plank and much more, at these outlets.

SMAAASH Cricket – the 360 degree cricket simulator is the only one where one can experience first-hand the exhilaration of facing cricket legends like Anil Kumble, Shane Warne, WasimAkram and of course the master blaster Sachin Tendulkar. The outlets also have Twilight Bowling – the very romantic and exhilarating UV lit bowling lanes, which will get many a heart racing.

The space maintains a vibrant balance between energising and yet a chilled out ambience, where one can hang with friends and family. Meanwhile, the in-house café and bar at SMAAASH will ensure that one enjoys hearty meals and heady drinks during the fun gaming sessions with the gang.

In NCR, SMAAASH already had three centers in Gurugram (Cyberhub and Sector 29) and in Noida (Mall of India), which are immensely popular with guests. SMAAASH in VasantKunj and Gurugram will attract the fun-loving and thrill-seeking consumers to come and experience a new level of entertainment with cutting edge thrills.


When every brand was encouraging people to partake in passive entertainment, Mr.ShripalMorakhia, Founder & Chief Imagination Officer, SMAAASH introduced active entertainment through SMAAASH, which was a product of passion made in India suitable for a global play.

Unlike its then perceived competitors that were either amusement parks or standalone F&B entities or arcade/ bowling action places, SMAAASH pioneered the Family Entertainment Centre segment inIndia via the creation of its flagship entertainment centre in Mumbai that offers an interactive, immersive and fun experience with attractions and activities for multiple audiences.

SMAAASH is an active entertainment space where people play, party and celebrate. The brand journey has seen a steady growth to becoming one of the most loved entertainment destinations for many around the country and overseas.

SMAAASH offers ‘Larger than life’ sports experience delivered to a location near you, World-class, differentiated F&B to attract families, and continuous product innovation and IP development. SMAAASH has one of the largest gender neutral & geography-neutral portfolio of games comprising a current repertoire of 15 games and 45 games under development. The inhouse SMAAASH Labs (R&D) team has developed Virtual Reality (VR) Games, Interactive VR, Interactive + Competitive VR, VR + AI (Artificial Intelligence), VR + Real World, Augmented Reality on Hololens platform.

SMAAASH is successfully on the path of accomplishing its mission of owning a billion smiles. SMAAASH currently shares footprint in India and the US at the Mall of America, Minneapolis, and is coming soon in Saudi Arabia and Dubai.