MAGNERS – THE ORIGINAL IRISH CIDER FORAYS INTO THE INDIAN MARKET

Indrani Dasgupta

New Delhi, 29th June 2013: The capital witnessed the lavish and glitzy launch of the legendary Magners, the Original Irish Cider yesterday. Making its foray into the Indian Market, this was the first venture of the company in the subcontinent and was being met by enthusiastic reception by the finest of the city.

 

The event hosted by The Ambassador of Ireland, His Excellency Mr. Feilim McLaughlin, Mr. Anuj Kushwah and Ms. Sonalika Sahay  was a gala affair and a perfect platform for the launch announcement. An exquisite evening of luxury, delight and splendor, the event was celebrated amongst the crème de la crème of Delhi.

 Armelle Nicolas and Sonya Mc Guinnes the Ambassador of Ireland 's Wife Gautam Bhimani and Shefali Talwar L-R Mr. Anuj Kushwah Managing Director of Kaama Impex Pvt Ltd  The Ambassador of Ireland  His Excellency Mr. Feilim M_ Mr Anuj Kushwah MD Kaama Impex Pvt. Ltd. with wife Solania Lopez Mr Anuj Kushwah MD Kaama Impex Pvt.Ltd. with Katie Morrisroe R-l Indrani Das Gupta Lisa Verma Sonalika Sahay

Spotted at the do were AD Singh,Rajkumari Tanushree Singh of Kalakankar and Pratapgarh(Rajasthan),Model Indrani Das Gupta, Samant Chahuhan , Simar Duggal , Rajeet Nabha, Actor Naseer Abdullaha, Anurag Verma, to name a few.

 

 

Talking about the event, The Ambassador of Ireland, His Excellency Mr. Feilim McLaughlin welcomed the launch of Magners Cider into the Indian market and said,  “Magners cider is the authentic taste of the Irish summer and we are delighted to see it become available in India,”. He also said, “Magners is one hundred percent made in County Tipperary in Ireland from Irish apples. It is a high quality product from one of Ireland’s greenest and most idyllic areas and we are proud of its international success. I am sure that it will prove as successful in India as it is at home and across the globe.”

 

Having put together a splendid evening , Mr. Anuj Kushwah, Managing Director of Kaama Impex Pvt Ltd said “Every decision we take at Kaama is keeping in mind the consumers needs and experiences, hence the choice of bringing Magners to India. It’s not just the launch of Magners, it’s the launch of a all new product category – Cider in India. Magners is an Iconic brand and we are proud to be launching it in India.”

 

About Magners India


C&C Group PLC is proud to announce the launch of its flagship cider brand Magners Irish Cider into the Indian market. Magners is The No.1 Irish Cider Brand globally, currently exported to over 40 markets. Crafted in Ireland using the fresh juice of 17 varieties of apple, their exceptional taste honors William Magner’s Original recipe, perfected since 1935.

Conor Hardy Commercial Director Asia C&C Group said , “We believe that the imported drinks category in India is well positioned for success over the coming years as more and more people from India travel abroad and as the middle classes in India continue to grow.

Naturally, as drinkers seek out new and innovative choices we wanted to make Magners Irish Cider available to them. Magners will soon be available in Delhi, Mumbai and Goa with other states to follow later in the year. Magners’ world renowned recognition as Irelands leading premium cider and the brand to create the cider over ice trend should position it for success in the Indian market”

 

 

About Magners

 

Magners Original Irish Cider is produced in Clonmel, Co. Tipperary, Ireland and is crafted using the juice of 17 varieties of apple. The product is patiently vat matured to create the unique, crisp, refreshing taste of Ireland’s favorite Cider. Magners original Irish Cider contains 4.5% alcohol by volume.

Since its introduction to the US in 2000, Magners Original Irish Cider has become #1 selling cider in many major markets. Quality, tradition and refreshment are served with every pint of Magners Original Irish Cider.