1st December 2016: SlideApp , a lock screen app that awards Android users for reading content, today announced its series A round of funding worth 3.6 million USD. The funding was led by Songhyun Investment, a leading South Korean VC firm. The app had previously raised $1.2 Million USD as seed funding.
The app, which is just over a year old now, has witnessed a tremendous response so far has already amassed a download base of 5+ Million. The platform plans to utilize the newly raised funds to scale its user base, develop products and strengthen its brand presence in the market. It will also use part of the funding to further develop the platform in order to make it more and more innovative and user friendly.
The mobile media platform incentivizes its mobile users by awarding credit points everytime they read content customized to their preference .The reward points accumulated can then be further utilized for mobile recharges.
The platform also doubles as new age advertising tool which allows it to cater successfully to the B2B segment. SlideApp has become the largest lockscreen mobile platform for an advertiser to get to new users at relatively low marketing costs.
Commenting on the company’s vision, Ms. Amrita Gujral, Co-Founder and India Business Head, said ”Our aim is to improve and enhance the experience of existing users and constantly focusing on acquiring new users. We will continue to multiply our outreach as much as we can and build upon providing value to our users. Also relentless support to advertisers in ways that result in maximum conversion for them is our endeavour.
Commenting on the innovation behind the app, Mr. Nakul Sethi, Co-founder and India Digital Head, said “We focus on providing quality content to our users as well as detailed and relevant analytics to our B2B customer base. The fresh round of investment will be used to enhance our targeting capabilities and unique advertising promotions .”
About SlideApp& 42 Company
SlideApp is an initiative of 42 Company that is being supported via Seoul for all ofit’s tech development and investment, and spreads its wings across borders for an overseas presence in addition to India.
About SlideApp
SlideApp is an app for lock screen, that ensures you earn and that too with content of your interest. It helps you earn whether while sitting idle or travelling, just slide on the content pieces. SlideApp was launched in Nov 2015 and ever since has been driven by the motive to let maximum information to reach out to the largest number of people ensuring relevance and quality. On Slide, content is carefully selected and presented to ensure what you read is interesting, fun and makes you smile. This lock screen app for Android phones has turned into a media platform that offers updates from various walks of life and ensures that each piece is of interest to the users. SlideApp incentivizes users to read more on the app; be it content that’s from publishers/advertisers or curated content from bloggers. The app has already been downloaded by over 2 million+ users and the number will only increase in the days ahead.
Read, learn and earn real rewards. Get productive and use every bit of your time reading content that’s fun, informative and what’s better, it lets you earn that extra buck! So all you got to do is SLIDE to unlock! Slide is an Idea! It’s a concept! It’s behavior too! The idea is about forming a habit!