LimeRoad Takes Style Quotient One Notch Higher

limeroadExpands Style Council with real women who have made it big!


New Delhi, 14 July, 2015LimeRoad, India’s social commerce platform has announced the expansion of its Style Council. The Style Council is a group of style icons and influencers who inspire and support LimeRoad’s scrapbooking community. LimeRoad Style Council is about acceptance of differing style ideologies and it has got on board a very interesting bunch of women – from the young singing sensation Barbie Rajput; to India’s youngest female bike stunt athlete Anam Hashim; 24 year old singer, songwriter and composer Jasleen Royal. The Council also has fashion blogger Aayushi and many more eminent women such as Dr. Kalpana Shekhawat (Dietician & Nutritionist), Geetu Sarin (Owner, Geetanjali Salon), Heema Dattani(Celebrity Makeup Artist) amongst others.


LimeRoad is an interactive platform targeted at the intelligent woman of today, it has an incredible width of carefully selected retailers, enabling customers to discover the best of lifestyle categories like apparel, accessories and home.  LimeRoad’s Style Council is made up of members who are particularly knowledgeable about fashion, have an innate sense of style, and is aimed to inspire users to share their individual style secrets and tips via social media.

LimeRoad’s unique scrapbooking feature helps and encourages style-conscious women around the country to create looks and earn money sitting at home. It offers a platform to women to freely share their unique style statement. Currently, LimeRoad has 40, 000 scrapbookers creating around 2 million scrapbook looks in a month. LimeRoad Style Council members interact with the scrapbooking community; guide them with tips and suggestions to create more and more stylish scrapbook looks enhancing the style expression of each and every woman across the country that is a part of the LimeRoad user community.

Barbie Rajput (1)

Barbie Rajput (2) Jasleen Royal Pic Jasleen Royal


Barbie Rajput from Mandi (Himachal Pradesh), a new member in the style council is a 16 year old singer who won Sa Re Ga Ma Pa Li’l Champs and has a novel approach towards fashion. Anam Hashim from Lucknow, the daring stunt athlete is a fashion freak and loves flaunting her unique sense of style. She has become a style icon for young girls. Artist Jasleen Royal from Ludhiana is intrinsically stylish. Her style expression is understated yet so intriguing. Aayushi is well-known for her immaculate style statement. With so many relatable and young style icons on board, Style Council‘s expansion is going to empower the scrapbooking community remarkably.

“ firmly believes that each woman is special and has a unique sense of style & expression.  And to support that thought, we’ve provided users with tools to express their sense of style through scrapbooking and creating looks. With new members in the Style Council, we are looking forward to providing our users with some spectacular style inputs. We have roped in women who have made it big in their own way in their respective fields and we strongly feel that our users can connect to them on a deeper level further strengthening LimeRoad’s dynamic scrapbooking community. ” said Suchi Mukherjee, co Founder & CEO,


About LimeRoad

LimeRoad is a fun and exciting way to discover, share and shop. The social commerce platform targeted at the intelligent woman of today, aims to become the most delightful and affordable lifestyle discovery platform in the country.  It hosts an incredible width of brands and stores, and offers consumers tools to curate and share collections, referred to as scrapbooks. The platform covers apparel, accessories including footwear and bags, as well as home and living. is a brand owned by A.M. Marketplaces Pvt. Ltd. Tiger Global, Matrix Partners India and Lightspeed Venture Partners have co–led a $45 million of funding in A.M. Marketplaces Pvt. Ltd., the parent company of social commerce platform