According to Letv, the Children Solution is not a rush decision, but a deliberate plan after extensive user data analysis. Since its introduction in July 2013, Letv has sold millions of internet-based Super tvs. According to third party researches, nearly 85% of Letv Super tv buyers would watch children contents for 24.4 days per month on average, and watch 1.6h children programs a day on average.
Liang Jun, CEO of Le Shi Zhi Xin (TV), a subsidiary of Le Holding’s Group said that strategic and detailed operation in a vertical market plays a crucial role in Letv’s new business model. He also added that ecosystem is the future and Letv is committed to providing its audiences a chance to experience the disruptive technology and premium content at its best.
It is said that Letv Kids will be available on Le Super TV series 3 on 27 November and by the end of next January Letv Kids can be accessed on Le Super TV of all ranges.
Currently, Letv Kids owns China’s first children education library, with more than 20,000 episodes of children’s programs and keeps updating with popular high-quality online resources. It aims to cover at least 90% of educational content in the market, including the acquisition of exclusive broadcasting rights of 2-3 world class programs for children.
Apart from Letv Kids, the company has also launched a series of smart products for children including Le Pal Home Storyteller, the world’s first Internet-based storytelling projector. 50,000 units of the first generation product of Le Pal have been sold so far and the new versions will be available in LeMall.com by January 2016, according to Peng Gang, the Vice President of Le Holding’s Group and CEO of Leie. Other products announced also include: the first smart WIFI piano in the world and smart watch for kids from KIDO.
The Chinese technology conglomerate Letv is set to enter into the Indian market, according to its founder and CEO Jia Yueting. Founded in 2004, the company spreads its wings and develops into a full-fledged global company with a wide range of businesses in TV, mobile, sport, electric vehicle, Internet technology, creative products and services. The company is rumored to bring its integrated ecosystem to India and it will contribute to the education and parenting industry in the country.