Clocks close to 50000 units in less than one hour of opening the sale
Bangalore, December 7, 2016: Flipkart today announced the record-breaking response received for Lenovo’s latest K series smartphone – K6 Power that was launched exclusively on Flipkart. The K-series smartphones which gave Lenovo its No. 1 online position in India is retailed exclusively on Flipkart. Following suit, the response for K6 Power which is packed with a large 4000mAh battery has also been phenomenal.
Over 1000 units were reported sold every minute after the sale went live and it went out of stock within 45 minutes after launch. Over 1.3 million unique customers visited the product page of K6 Power and close to half a million consumers’ evinced interest for the product before the sale.
Commenting on the success, Mr. Ajay Yadav, VP-Mobiles, Flipkart, said, ‘With the launch of K-series in India, Lenovo continues to be one of the most preferred brands among our customers. The overwhelming response received for K6 Power reinforces the trust on the brand and our portal, given the runway hit exhibited by all models of K-series launched in India.
He further added, “We are now working over-time to ensure stocks are back. Also, we are planning a bigger comeback in the next sale scheduled on 13th Dec 2016 from 12 noon onwards”.
“We are overwhelmed with the response and it’s a testament to Lenovo’s consumer centric approach. The K Series is one of our star performers and connects very well with the youth and Lenovo K6 Power has taken the popularity further ahead. Basis the value, technology, design and features, Lenovo K6 Power is an all-round performer that has obviously struck the right chord with the consumers.” said Sudhin Mathur, Executive Director, Lenovo Mobile Business Group, India.
Flipkart is India’s largest e-commerce marketplace with a registered customer base of over 100 million. Flipkart offers more than 80 million products across 80+ categories including Smart Phones, Books, Media, Consumer Electronics, Furniture, Fashion and Lifestyle.
Launched in October 2007, Flipkart is known for its path-breaking services like Cash on Delivery, experience zones and a 10-day replacement policy. Flipkart was the pioneer in offering services like In-a-Day Guarantee (50 cities) and Same-Day-Guarantee (13 cities) at scale. With over 1,00,000 registered sellers, Flipkart has redefined the way brands and MSME’s do business online.