A recently released study by Mumbai-based TRA (formerly Trust Research Advisory) has ranked Kutchina as India’s Most Trusted Brand 2016 in the category of Kitchen appliances.
As per the findings of this study titled as ‘The Brand Trust Report 2016’, Kutchina has managed to secure 3rd rank in its category among the 1000 Most Trusted Brands in India. In all, 1,000 brands, grouped across 267categories, made it to India’s Most Trusted Brands’ list.
The study involved 18,000 hours of fieldwork covering 2500 consumer-influencers across 16 cities in India and generated 6 million data-points and 20,000 unique brands from which the top 1000 brands have been listed in this year’s report.
Speaking on the occasion, Mr. Namit Bajoria, Director, Kutchina, said, “Service excellence and customer delight has been our key focus area. We are happy that we have managed to achieve and sustain the desired credibility and trust among our customers. We will continue to strive with innovative methods to continue to secure our position as one of the most trusted brands in India.”
Commenting on the ranking, N. Chandramouli, CEO, TRA said, “It is prestigious that Kutchina has been ranked as one of the top Most Trusted Brand among 20,000 brands by consumers-influencers for the study in India’s Most Trusted Brands 2016 Report. The study reflects how deeply Kutchina as a brand is trusted and is measured by TRA’s proprietary 61-Attribute Trust Matrix.”