Kolkata, 29th January 2014: STAR CJ alive, the fastest growing home shopping channel was launched in India barely 4 years ago. They are known to offer on their website www.starcj.com and on their home shopping channel an array of products ranging from fashion, lifestyle, home appliances, kitchenware, digital devices, jewellery, beauty products and more.
Star CJ alive has always been a step ahead by providing shoppers the Delight of Smart Shopping. Such loyalty towards this well known shopping channel has been a reflection of the high standard of quality products and delivery that they’ve inculcated through the years. Adding to these would be the exciting deals and offers that they host every day.
On the occasion of their 3rd anniversary, Star CJ had conducted a survey in the target markets across Kolkata, Delhi, Pune, Ahmedabad, Lucknow, Ghaziabad, Bangalore, Ludhiana, Surat, Gurgaon, Hyderabad, Chandigarh, Vadodara, Amritsar, Faridabad, Gautam Buddha Nagar, Jaipur, Chennai, Nagpur and Nashik, which revealed interesting consumer behaviour patterns of Star CJ’s customers in Kolkata 2012-2013:
|
Product |
Sales Value |
|
Mobiles |
1882562 |
|
Tablets |
2383431 |
|
Saris |
2662653 |
|
Jewellery |
2187345 |
Additionally, in 2014, for the first time, Star CJ celebrated the ‘Global O’ Shopping Day’ in India along with eight other countries – South Korea, Japan, China, Indonesia, Thailand, Turkey, Philippines and Vietnam. On Global O’ Shopping Day, Star CJ featured their best Global products line-up across various categories, which resulted into 110% hike in orders as compare to the average daily order figure. Star CJ has several such exciting plans waiting to unfold this year.
Speaking on this occasion, Mr. Kenny Shin, CEO, Star CJ Network India Pvt. Ltd. , stated, “Kolkata is one of our biggest markets and we are delighted to give our customers the best deals. Our goal is to serve you better.”
About Star CJ Network India Pvt. Ltd.
STAR CJ Network India Pvt. Ltd. is the result of a strategic partnership between STAR Group (India and Asia’s largest broadcaster) and CJ O Shopping Co., Ltd. (the No. 1 home shopping company in Asia). Backed by the creative insights of STAR and the domain leadership of CJ O Shopping, STAR CJ has launched a 24×7 home shopping channel called STAR CJ alive to further increase its outreach to viewers and to provide the viewers unparalleled service and convenience of shopping from the comfort of their homes. These programs showcase a number of products of different genres from various famous brands. STAR CJ offers an unmatched, ultra-convenient shopping experience making stylish and intelligent products available at the consumers’ doorstep even as it entertains and informs with its unique television programming.