KFC offers a Bucket of Hope

  • Will contribute from sales of all buckets through October to its anti-hunger initiative add HOPE™
  • Each KFC bucket to carry story of hope – point, click and watch the story unfold!


New Delhi, 6th October,2016:To further strengthen its commitment towards fighting hunger through its add HOPE™initiative,KFC Indiatoday announced that it will be contributing upto INR 5* from the sale of every bucket, through the month of October.  The contributions will be made from sales across its 300+ stores and online ordering.To build greater awareness and engagement, the iconic KFC buckets have been rebranded as“addHOPE” buckets, available in stores beginning 10th October.


What’s more, KFC is using image recognition technology, to share through a short video, the story of Pinky, Raju, Gopal and millions of other children, who spend hours every day in search of food. By simply visiting the www.addhope.inon their mobile browser, pointing the camera at the characters drawn on the bucket, and clicking a picture, consumers will be directed to these powerful stories. Each story draws attention to the plight of millions of children who battle hunger every day, and how KFC add HOPE™is making a difference.

Rahul Shinde, Managing Director, KFC India said, “Hunger is a very real and big challenge – at least 3,000 children die every day from poor diet related illness. The fact that millions of children go to bed hungry every night means that they are unable to grow, learn and thrive. It is a critical cause to unite behind.

We couldn’t be happier to announce that through the month of October, we will contribute towards fighting hunger from the sale of KFC buckets across 300+ stores and online.  By making all our buckets, add HOPE™ buckets and carrying audio visual stories of hope on them, we want to call on more people to support the cause. The more they do the more hungry children we can help feed.”


add HOPE™is KFC’s good purpose initiative that will continue to create awareness and raise funds through beneficiaries like World Food Program (WFP),India FoodBanking Network (IFBN), SMILE Foundation and Responsenet associated Feeding programs nationally. Together with these organizations, KFC aims to provide 20 million meals to underprivileged children by 2020.

So, come together and do your bit! Each time you order an add HOPE™bucket in the month of October, KFC will contribute upto INR5* towards feeding a hungry child. Customers can also contribute to add HOPE™ by adding INR 5/ – to their bill.

About KFC

KFC Corporation, based in Louisville, Ky., is the world’s most popular chicken restaurant chain with more than 19,000 KFC outlets in 130 countries and territories around the world. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM.). In India, KFC offers this international experience in over 301 restaurants across 81 cities. Some of the KFC favourites in India include Hot & Crispy chicken, Chicken Zinger, Rice Bowlz and the Krushers range of beverages, amongst others.

About Yum! Brands

Yum! Brands, Inc., based in Louisville, Kentucky, has over 41,000 restaurants in more than 125 countries and territories. Yum! is ranked #216 on the Fortune 500 List with revenues of over $13 billion. In 2014 Yum! was named among the top 100 Corporate Citizens by Corporate Responsibility Magazine and one of the Aon Hewitt Top Companies for Leaders in North America. The Company’s restaurant brands – KFC, Pizza Hut and Taco Bell – are the global leaders of the chicken, pizza and Mexican-style food categories. Outside the United States, the Yum! Brands system opens over five new restaurants per day on average, making it a leader in international retail development.