A limited edition offering, this lunch box offers variety with utility
New Delhi, 21 June, 2016: KFC’s much-loved lunch offering, the 5-in-1 Meal Box has an all new tech avatar: A limited edition box with a built-in power bank. The Watt a Box (pun totally intended!) charges your phone as you enjoy your finger lickin’ good meal or when on the go.
The brand has released an online film around the concept: http://bit.ly/28JUWIv
Lucky customers at select KFC stores in Mumbai and Delhi will get a chance to have their 5-in-1 Meal served in Watt a Box and what’s more take it home too! Users can also participate in an online contest on the KFC India Facebook page to win these limited edition boxes.
“We launched the 5-in-1 Meal Box in March this year with the objective of providing an abundant complete meal and at an affordable price for our customers. With the launch of Watt a Box, we have gone a step ahead and also introduced an element of utility into the box. Each one of us spends a considerable time on our smartphones daily and the phone battery going dead is almost like a nightmare! No longer so with Watt a Box around,” said KFC India CMO Lluis Ruiz Ribot.
KFC co-created this innovative concept with their Mumbai-based digital agency, Blink Digital.
“In today’s day and age, smartphones have become as indispensable as food. Finding a charger when your smartphone battery is low can be stressful – whether in the middle of a meeting or in the middle of a meal. With the limited edition KFC Watt A Box, we wanted to offer a smarter and easy cool way for our consumers to recharge their smartphones at KFC, either in store or on the go, that would give them more of the moment to enjoy their meal and have one less thing to worry about”, said Dooj Ramchandani, Co-founder and Chief Creative Officer, Blink Digital.
So what are you waiting for? All you need to do is tag a friend whose phone always run out of battery or encourage a friend to get nominated yourself!
KFC Corporation, based in Louisville, Ky., is the world’s most popular chicken restaurant chain with more than 19,000 KFC outlets in 130 countries and territories around the world. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM.). In India, KFC offers this international experience in over 301 restaurants across 81 cities. Some of the KFC favourites in India include Hot & Crispy chicken, Chicken Zinger, Veg Zinger, Rice Bowlz and the Krushers range of beverages, amongst others.