Joybynature launches its private label products

logoPlans to add 100 products to its portfolio in different verticals by 2016

New Delhi, December 24,2015:, an online natural products store housing Organic and Ayurvedic Products for Natural Beauty, Home Care, Foods and Baby Care has launched a range of its own branded healthcare products for retail from its online store. The products, which would be sold primarily through the online platform of, will also be distributed across prominent online and offline channels. The company envisions growing its private label business by expanding its product portfolio and aims to add 100 health and wellness products by March 2016.

The existing product portfolio of includes Apple Cider Vinegar, Organic Green Tea, Organic Black Tea, Organic Quinoa, Natural Quinoa, Organic Raw Honey, Tulsi Honey, Wild Forest Honey, Himalayan Flora Honey, Eucalyptus Honey, Natural hair colours, natural wood combs, Castor Carrier Oil, Olive Carrier Oil, essential oils, Cow Ghee, Virgin Coconut Oil, Foot Butter, Natural hair loss treatment kit, and Green Coffee bean extract. The products undergo rigorous quality checks, apart from certifications etc, by government approved labs to ensure that they are free of any hazardous substances.  The products come with a ‘TRUST Joybynature’ seal – whereby, a customer who is not satisfied with the use of the products after 15-days of use, can return the product. Natural Hair Loss Treatment Kit

Commenting on the launch, Mr. Shailesh Mehta, Co-Founder and CEO, said, “We have launched products that are difficult to find, have limited credible vendors, or are available in the market with a different brand name but are of suspect quality.  With authenticity, credibility and purity being top priority for us, we plan to deliver the same to our customers through these products.  We have curated categories where all these propositions are missing among existing brands. So far, our brand has found healthy acceptance in the market. This has inspired us to have a stronger portfolio of the Joybynature’s branded products.”

Within one year of its launch, has garnered an interesting list of clients including the practitioners of Art of Living, residents of Auroville, Pondicherry, doctors of AIIMS (Delhi) and other hospitals, Indian Air Force Pilots, noted Bollywood Movie Directors, successful Entrepreneurs & CEOs to name a few. Developing a private label is an offshoot of the pre-series A funding the company acquired earlier this year to encourage nature-led wellbeing among individuals. The company recently revamped its website to provide better product and information navigation as well as a state-of-the-art user experience.

About is an Online Natural Products Store housing Organic and Ayurvedic Products for Natural Beauty, Home Care, Foods and Baby Care. As a treasure trove of all things natural, the portal offers not just some very unique products, but even important nuggets of information and facts about natural and organic products and their benefits. With over 150 brands and 10,000 products, is the largest online player in India in the Natural/Organic space. Based in New Delhi, is the brainchild of entrepreneurs Shailash Mehta and Rahul Amarendra Kumar, who happened to bump into each other at a PAN IIT Conference in 2012.