June 2016, Mumbai – Jagermeister, launched its new packaging at a grand setting at Razzberry Rhinoceros recently. Hosted by Aspri Spirits who represent the brand in India and Sub-Continent, the evening saw people from Media, PR and Key Trade hob notching about their love for Jagermeister.
The night was young with Jagermeister Ice Cold Shots and Jagermeister Cocktails like Jagermeister Nitro Sour, Jagermeister Maid and Jagermeister Hunters Tea flowing around. Jagermeister has always received accolades from its patrons in India and promises to be consistent in delivering the best.
Jägermeister was created by Curt Mast in Wolfenbüttel, Germany more than 80 years ago. Now one of the world’s most popular spirit brands and rated the top liqueur brand around the globe, it is still produced in its original form by Mast-Jägermeister SE, the family owned business founded by Curt’s father, Wilhelm Mast.
Aspri Spirits Pvt. Ltd. was established in 2004. The company today represents some of the finest brands in the world of Wines and Spirits and is one of the leading players in the imported alcoholic beverage segment. The company with its commitment to ensure highest quality standards focuses on the sales, marketing and distribution of its diverse portfolio and is dedicated to building premium international brands in travel retail and domestic markets across South Asia.