Jabong targets 5 million shoppers, 5x sales growth in its biggest and first-ever “End of Reason Sale” to mark the new year

Up to 80% discount on more than 300,000 products from 2500+ brands between 3rd and 5th January 2017


image0011New Delhi, 29 December, 2016: All the shopaholics, get set to welcome the new year with style and aplomb. Jabong, India’s leading online fashion retailer, has announced its biggest ever sale event, the “End of Reason Sale”, which will start from the midnight of 3rd January and continue till 5th January 2017 midnight. More than 300,000 styles from a wide collection of more than 2,500 national and international brands will be available at up to 80% discount during this sale. Jabong is targeting a 5x growth in its sale during this period.

Speaking about the End of Reason Sale, Mr. Rahul Taneja, Chief Business Officer, Jabong says “Jabong is excited and geared up to be a part of the iconic End of Reason Sale (EORS) with Myntra. EORS has now become an annual high point for online fashion shoppers, and this is the first time we will be hosting this event on Jabong. We have geared up for this sale across all fronts – working with partner brands on a wide selection of products, investing in technology and logistics to provide a great customer experience and a large campaign to create customer excitement around the event. Our goal is to delight shoppers with a wide assortment from our brand partners at prices never seen before.”

Apart from several international brands such as Dorothy Perkins, Steve Madden, GAS, Aldo, Hummel, Mexx, Tom Tailor, Nike, Benetton, New Balance, ASICS and Mizuno, Jabong’s End of Reason Sale will also feature leading Indian brands like Biba, W and many more. Many brands and products will be featured on sale for the first time ever. Private label brands from the stable of Jabong & Myntra such as Sangria and Roadster will be a key part of this sale.

Adds Rahul, “In our first ever End of Reason Sale, we are hoping to spread cheer among more than 5 million shoppers on Jabong. All this, while continuing to deliver great customer experience that our shoppers love us for.”


Jabong is a major fashion multi-brand e-store that offers a wide selection of over 350,000 products across footwear, apparel, jewellery and accessories categories. With more than 1500 international high-street brands, sports labels, Indian ethnic and designer labels and over 150,000 styles from over a thousand sellers, Jabong brings to its customers the latest trends from across the globe.