New Delhi, 21st May, 2016: Fitness enthusiasts in the city got an unforgettable treat as Reebok India and Jabong organized an exclusive fitness masterclass with celebrated fitness icon John Abraham. The excitement was palpable at the most prime location in Gurgaon-DLF Cyber Hub as Reebok trainers began taking CrossFit sessions, thereby engaging consumers and influencers with high intensity and fun workouts.
Consumers were drenched in sweat at the end of a 20 minute power packed workout session that was aimed at helping them unlock their true potential. Giving fans a truly holistic fitness experience, Bollywood sensation and Reebok’s brand ambassador, John Abraham made a grand entry amid resounding cheers and enthralled the audience. Consumers were thrilled as they got a chance to match steps with John’s workout and receive valuable fitness tips from their fitness inspiration. Apart from getting an opportunity to workout with John, the consumers also got a chance to battle it out and take home some cool Reebok merchandise and gift vouchers from Jabong.
Speaking on the occasion, John Abraham, fitness icon and brand ambassador, Reebok India, shared, “Fitness has always been one of my top priorities which resonates perfectly with Reebok’s ‘Fit for life’ ideology. I am extremely happy to be here today and help Reebok and Jabong promote fitness in the city. I had a great time working out with the enthusiastic audience and sharing my fitness mantra for a healthier body and mind. I congratulate Reebok and Jabong on this amazing initiative and look forward to more such initiatives in the future.”
Commenting on the special session and her experience at the event, Silvia Tallon, Senior Marketing Director, Reebok India, said, “It has been a fulfilling association with Jabong wherein we have succeeded in making people aware about fitness. Not only was this event a great way for us to engage with so many new people – be it consumers or influencers, but it was also the perfect platform for us to drive home our ‘Fitness for All’ philosophy. It is Reebok’s constant endeavor to inspire more and more women to adopt fitness as an integral part of their lifestyle and hence it was heartening to see so many women enthusiastically participating in the fitness masterclass today. I would like to express my sincere thanks to John Abraham for supporting this initiative and inspiring our consumers to be fashionably fit. The response has been over-whelming and we definitely look forward to more such opportunities in the future.”
“We are very excited to do this event with Reebok. Sports as a category has been a major focus for us over the years and it’s been our constant endeavour to offer the best products to fitness and sports enthusiasts in the country. It is an exciting opportunity for few of our lucky customers to win a chance to work out with fitness icon John Abraham. We definitely plan to engage more with our shoppers with exciting campaigns in the future. Our aim has always been to make shopping an experience for our customers and I am happy that this will be a memorable one for some of them,” said Sanjeev Mohanty, CEO & MD, Jabong.
The specially designed Master Class by Reebok trainers was a high decibel event and ended on an energetic note as participants came in large numbers to enjoy the fun-filled session.
About Reebok India
India’s foremost fitness brand, Reebok has a pan-India presence with over 250 Reebok stores across 119 Indian cities and online presence with shop4reebok.com. Reebok has important global partnerships such as UFC and Crossfit and has a 1000+ member instructor alliance in India along with an impressive list of fitness ambassadors including Kangana Ranaut, John Abraham, Nargis Fakhri and Femina Miss India. The Brand has products in the running, training and studio (dance, aerobics and yoga) categories and innovative footwear technologies like ZPump, ZPrint, 3D Mapping, CrossFit Nano and ZQUICK. Women fitness enthusiasts can look forward to being ‘Fashionably Fit’ with our new high-performance stylish apparel & footwear collection. Reebok was awarded ET Best Brands 2014 in the Sports and Fitness category. It has also been listed as the 12th most attractive brand overall and the leading brand under the sports and accessories category by the ‘India’s Most Attractive Brands’ 2014 report & continued to be category leader in the 2015 report by TRA evaluating over 1900 leading brands in the country. The brand was also ranked 13th overall and 2nd in the Sportswear/Footwear category in ‘The Economic Times Most Exciting Brands’ 2015 survey.
Jabong is one of the five fashion ecommerce companies operating within Global Fashion Group (GFG), the world’s leading fashion group for emerging markets that operates in 28 countries. As India’s leading online fashion destination, Jabong is a one-stop shop that offers footwear, apparel, jewellery and accessories to meet the fashion needs of the style conscious men, women and kids. From home grown to exclusive international brands to designer labels, Jabong brings to its customers the latest trends across the globe. Jabong has launched several leading global fashion brands in the Indian market including TOPSHOP, TOPMAN, Dorothy Perkins, Miss Selfridge, River Island, Sisters’ Point, Burton, G Star Raw, Miss Bennett London, Tom Tailor and Bugatti Shoes. Jabong offers prompt and efficient customer service through innovative features like Favshop, Shop the Look and Ask a Friend apart from services like express delivery, 15-days return policy, and open box delivery. Its “Be You” ad campaign highlights individuality and emphasizes the freedom to be a leader and follow own sense of style.