Jabong adds New Era to its international sportswear portfolio

The iconic New Era caps will be available on Jabong from Mar 3

New Delhi, Feb 23, 2017: India’s leading online fashion portal Jabong, has announced its exclusive partnership with the leading iconic headwear brand New Era. Available for men, women and kids, the brand will be offered on Jabong in different variants with prices ranging from Rs. 1000 to Rs. 3000. The formal launch of New Era exclusively on Jabong will be conducted on March 3 at the Intercontinental Hotel in Mumbai.

Speaking about the partnership, Rahul Taneja, Chief Business Officer, Jabong said, “We are excited to be the exclusive partner for New Era in India. Sportswear as a category has been a major focus for us over the years and its been our constant endeavor to bring home the biggest and the best international sports brands. New Era as a brand has a very rich legacy and for years has held exclusive licenses for major sporting leagues, be it the NFL, NBA, MLB in the U.S, the KFC Big Bash League in Australia or its partnership with Manchester United in England. Addition of New Era to our portfolio gives the sports enthusiasts in the country to experience the iconic brand exclusively through Jabong.”

“We’re delighted to be launching the brand In India,said Paul Gils, Vice President EMEA, New Era. “As a global brand, we have a strong presence in all markets so India was a natural progression especially with its passion for sport and culture. We’re committed to bringing the best quality headwear to  the country through our exclusive partnership with Jabong who are renowned for being one of the top online shopping destinations for sportswear in India.”

After establishing itself as India’s leading fashion destination online, Jabong has quickly cemented itself as the country’s top online sportswear destination. Jabong in the past has introduced a multitude of international sports brands in India such as ASICS, ALCIS, Hummel, DC among others. It has also been associated with a multitude of sporting events in the past such as the Airtel Delhi Half Marathon, Standard Chartered Mumbai Marathon, Tata Consultancy Services World 10K NBA Jam and Jabong Turf War. It also recently launched M.S Dhoni’s Active Lifestyle Brand Seven on the portal.


Jabong is a major fashion multi-brand e-store that offers a wide selection of over 350,000 products across footwear, apparel, jewellery and accessories categories. With more than 1500 international high-street brands, sports labels, Indian ethnic and designer labels and over 150,000 styles from over a thousand sellers, Jabong brings to its customers the latest trends from across the globe.


Since 1920, New Era has been handcrafting the finest headwear in the world. Today, with apparel and accessories lines, the brand is a market leader rooted in sports and an influencer of street and lifestyle culture around the globe. With over 500 licenses in its portfolio, New Era is the brand of choice in the worlds of sport, fashion, music and entertainment.  The Company is headquartered in Buffalo, N.Y., and its products are sold in more than 80 countries. For more information on New Era’s global offices and partnerships, visit www.neweracap.com and social channels @neweraeurope.