Munich, June 2017 – The Swiss watchmaking company IWC Schaffhausen celebrated the opening of its second German boutique with an exclusive event . Around 200 specially invited guests flocked to the magnificent, recently renovated building at Residenzstra ße 13, close to Munich’sopera house. Guests included well- known IWC brand ambassadors and celebrities such as actors Elyas M’Barek, Moritz Bleibtreu and Thomas Heinze. To mark the occasion, IWC is unveiling the special- edition Portugieser Chronograph Rattrapante Edition“ Boutique Munich”. Limited to 250 watches, this exclusive timepiece will initially only be available for purchase at the Munich boutique.
IWC Schaffhausen celebrated the opening of its boutique at Residenzstraße 13, Munich, on 28 June 2017. After a one-year construction phase of meticulously executed renovations, the historic building in the heart of Munich’s city centre is now shining like new. Inside, it features a modern boutique concept spanning two floors and a total area of around 226 square metres. With its soft beige hues and dark wooden accents, the IWC boutique furnishing scheme features a bar, a corner fireplace and a seating area, creating a relaxed atmosphere that invites visitors to bask in the stylish surroundings. Approximately 200 hand-picked guests from the worlds of business, politics, art, media and Munich’s high society attended the grand opening at the invitation of Christoph Grainger-Herr (CEO of IWC Schaffhausen) and Henrik
Ekdahl (IWC Managing Director Richemont Northern Europe). The red carpet was graced by celebrity watch enthusiasts and IWC Friends of the Brand Elyas M’Barek, Moritz Bleibtreu and Thomas Heinze.
The grand opening event centred on the new boutique and its very special location in the heart of Munich. It also focused on the watch Portugieser Chronograph Rattrapante Edition “Boutique Munich”. This special edition, which the Swiss watchmaking company launched exclusively to mark the boutique’s opening, is engraved with Munich’s Frauenkirche church on the back of its case. Its blue dial and red hands inspired the blue and red colour scheme used for the evening event. After the welcome speech, the guests had ample opportunity to explore the new boutique and immerse themselves in the world of IWC watches whilst enjoying a cocktail-style reception and attentive service. As well as serving drinks, bartender Rocco Tolomeo performed behind the bar, and the jazz band Monaco Swing Trio entertained guests with live background music. Each IWC watch has its own story – one that is deeply rooted in the company’s history that goes back almost.