Geneva – July 2018 – Alpina watches is honored to renew its collaboration with FIS World Cup Alpine skiing athlete Irene Curtoni as Brand Ambassador for the upcoming 2018-2019 Winter season.


As a member of the technical World Cup group, Irene is an iconic and famous athlete within the Italian National Team.

Born in 1985, in Echirolles, France, Irene started skiing at a young age with her father. Ever since, she dreamt of being a Ski Champion. Dreams do come true. Irene started her World cup carrier in 2007 and since then, she regularly performed every season in the Top 10 ranking of Slalom and Giant Slalom races. About to start her 12th consecutive years on the FIS World cup circuit, Irene is still strongly driven by passion and perseverance.

Her adventurous competitive nature brings Alpina’s DNA to life and highlights her commitment to training hard daily in order to reach the 1st place in major competitions. Next to her strong athletic performance, the charming skier is also well known for her outgoing personality. She embodies the brand’s emblematic Alpine spirit.

Irene says: “As a Brand ambassador of Alpina, I feel very close to the brand’s values. Alpine environment and the outdoors are my playground, just like Alpina. I really enjoy wearing Alpina watches, whether it is the Horological Smartwatch while I am training or my Comtesse watch when I take off my athlete’s outfit! Alpina watches are versatile pieces combining design, precision and performance which is, as a professional athlete, essential for me on the slopes.”


Irene will start her new ski season at the first FIS World Cup race next October 27-28,2018 in Sölden. Don’t miss her at the Start with her beautiful and feminine Alpina designed ski helmet!

Irene Curtoni and Alpina are united by their love for Alpine sports and the Alpine universe and identify with the same “Alpinist” values which both believe are the foundations for any sports, professional and personal success.


About Alpina


Alpina, famous for its red triangle signature, is a fine watchmaking manufacture based in Geneva, Switzerland. Founded in 1883, Alpina’s watchmaking history spans more than 130 years. A true pioneer of the Swiss watchmaking industry, Alpina has been the source of numerous patents and innovative calibers. Alpina invented the concept of the Swiss sport watch, as we know it today, with the birth of its legendary Alpina 4 in 1938. Today, Alpina is one of the very few Swiss watch companies, which develops, produces and assembles its movements entirely in-house. Alpina proposes five in-house calibers: the AL-980 Tourbillon; the AL-718 World Timer; the AL-950 Automatic Regulator; the AL-710 Automatic Small Date, and, most recently, the AL-760 Flyback Chronograph, featuring the patented “Direct Flyback” technology. And now the AlpinerX AL-283 caliber. Faithful to its long tradition of innovation, in 2015 Alpina introduced the first connected Swiss Made Horological Smartwatch, thereby creating a new watch category in the Swiss watch industry.

Alpina’s mission is to design and engineer luxury sport watches that operate with the greatest precision and reliability possible in the most demanding sporting environments, like the Alps.