Ipsos India launches TrueFace

Indigenous Recruitment Screening App for Qualitative Research

New Delhi, December 10, 2018: Ipsos India has launchedTrueFace, an indigenously developed recruitment screening app, for Qualitativeresearch.

Developed by the Ipsos India Mobile First team, the app uses face recognition technology in real time which helps identify repeat respondents. This is of utmost importance to field and research teams when they are recruiting respondents across categories.

“As a part of our Mobile First initiatives, we arefocusing on developing propositions in the digital space – TrueFace is a stepin that direction,” says Raja Bunet, Executive Director, Mobile First & NewInitiatives, Ipsos India.


Ashwini Sirsikar, Country ServiceLine Leader, Ipsos UU, India said, “Repeat respondent is a big issue which allmarket research agencies are dealing with. In qualitative research, it iscritical to get the right respondent – someone who is not a professional, is ofa correct profile and not a repeat respondent. After all, the quality of theinsight hinges on the quality of the respondent. Given this challenge, Ipsos decidedto lean on technology to address this issue of repeat respondents.”

Bunet feels it’s a game changer: “Apart from the Face Recognition functionality, which is a part of the app, with real time results, the proposition also includes multimedia capabilities and an interactive dashboard, which will deliver status of recruitments, question-wise responses and outcome of face recognition, to be used by Ipsos UU (qualitative research team) and field teams.”

Sirsikar added: “We have the first mover advantage as this app is unique to Ipsos. It will free up a lot of researchers’ time.”

Technology firm, Crownit, has partnered with Ipsos India, in this initiative.

Ipsos UU – Bringing Life to life

With 1000 world-class researchers in over 80 countries, Ipsos UU is the world’s leading qualitative community, with the biggest share of insights. Always striving to bring Life to life, at Ipsos UU we love the power of context to explore real people in real life. Ipsos UU is founded on intellectual generosity, powered by strategic thinking and built for change.

About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown to a worldwide research group with a strong presence in all key markets and is the world’s third largest market research company. With offices in 87 countries and over 15,600 employees, Ipsos delivers insightful expertise across five research specializations: Ipsos Connect – the Media and Brand Expression Research Specialists; Ipsos Marketing – the Innovation and Brand Research Specialists; Ipsos Public Affairs – the Social Research and Corporate Reputation Experts; Ipsos Loyalty – the Customer and Employee Research Specialists; and, Ipsos Observer— the Survey Management, Data Collection and Delivery Specialists. Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,669.5 million in 2014. For more information go to http://www.ipsos-na.com/.