This International Women’s Day, extends the gift of employment to 20,000 Women Self Help Groups in Tamil Nadu

New Delhi- 06 March 2018: in association with Tamil Nadu Corporation for Development of Women and Tamil Nadu State Rural Livelihood Mission (TNSRLM) for Vellore District, Tamil Nadu have decided to setup a COE (Centre of Excellence) cum IC (Incubation Centre) for more than 20,000 women SHGs (Self-Help Groups) in the Vellore district of Tamil Nadu to impart On the Job Training related to manufacturing, service and sales for all the products of Detel i.e. Mobile Phones, LED TVs and Mobile Accessories like Power Banks, Hands free, Cables and many more. is the exclusive e-distribution partner of Detel, the world’s most economical feature phone brand.

The COEs Cum ICs aim to identify the innovation and entrepreneurial potential of the women members of the SHGs and transform them into start-up entrepreneurs by developing an ideal entrepreneurial ecosystem and promoting strong inter-institutional partnerships among technical institutions, other ecosystem enablers, different stakeholders, programs, market and society.

The partnership between them shall help in the creation of skilled workforce through skill development, generation of employment and entrepreneurship opportunities towards making a robust economy and to address the issues related to unemployment and rural to urban migration.

DETEL ensures best of the Quality from the Research and Development of the products to the Manufacturing of Products, testing, and Supply with the aid of Make in INDIA products with superior quality and affordable pricing. Their main motto is the belief in customer satisfaction through a vast network of 300 plus service centers across India.

The Tamil Nadu Corporation for Development of women (TNCDW) was established in 1983 with the prime objective of bringing about socio-economic development and empowerment of women. A large part of the activities of the corporation are conducted through selected Non-Governmental Organisations and other Training Institutions. Funds are obtained from Government of Tamil Nadu through Budgetary allocations for specific projects and covered by sanctions through Government Orders.


Commenting on the partnership, Mr. Yogesh Bhatia, founder, says, “We envision a world where women from all groups, ethnicities and economic backgrounds are free to live their lives with complete autonomy. We are glad to partner with the Tamil Nadu Corporation for Development of Women as we aim to further build up on the entrepreneurial potential of women and to transform them into successful entrepreneurs. This initiative is a small yet powerful step towards empowering as many women as we can”


The partnership between and Tamil Nadu Corporation for Development of Women is to facilitate linkage opportunities for employment creation and incubation programs for innovations and start-ups to promote entrepreneurship for the members of the Self Help Groups i.e. SHGs through Detel Products. It will also allow TNSRLM to undertake collaborative research and human resource development in these areas for the other SHGs operating in other districts of the state of Tamil Nadu.



Established in 2015, is an exclusive e-Distribution platform for bulk buying, selling for brands, retailers, wholesalers, corporate companies, and institutions. is a part of Wow eCarts Pvt. Ltd. (a subsidiary of the S. G. Group) and has nationwide coverage with over 16 branches and warehouse locations. The platform’s reach will soon be deeper, much more comprehensive and detailed as compared to the traditional network. has strengthened its IT and has a well-built communications network. One can log on to B2Badda through the website or mobile app and can access the entire range of products, avail offers directly, receive doorstep deliveries and pay by COD, Bank transfer, etc.

The brand provides a single purchasing point window, transparent value pricing, fast shipment and quick delivery, consistent availability of products and easy & multiple payment options.