The first initiative of its kind, IIL’s mobile app is available for farmers, shopkeepers/dealers to help them get first hand and credible information on its products
New Delhi, 16th November 2015: Leading agrochemicals manufacturer Insecticides (India) Ltd. has launched its mobile application for farmers and agricultural community to help them get latest information about agricultural products and their usage at the click of a button.
The use of mobile telephony has penetrated the deepest and remotest regions of India and rural India has approximately 109.7 million subscribers (as per data provided by TRAI). The IIL app will be hugely beneficial for farmers and dealers of agri- products as they can easily receive latest information about new products and their usage. The name of the app is Insecticides. The app is currently available on Android and can be downloaded from Google Play store free of cost.
The mobile app will also be very helpful for shopkeepers and dealers in far flung areas who often lack information and access to latest products in the market. Customers can get updated information about new IIL products. All the information like product’s type, category, features, packing, dosage, insect/weed/disease covered is now readily available with them for 24 hrs.
“Technology can truly transform the face of the rural heartland. Mobile telephony can not only connect people but also reduce distances between individuals and institutions. The mobile phone is no longer just a medium of audio communication but is capable of providing additional integrated functions. Given the fact that the reach of mobile phones has penetrated far and wide, we thought this would be a very good idea to reach out to our customers and farmers in remote areas,” says Mr. Rajesh Aggarwal, Managing Director, Insecticides (India) Limited.
“IIL works on multiple levels to help farmers improve their productivity and yields. Our newly created mobile app is another initiative where we have tried to offer our services to help farmers via technology. IIL looks forward to witness an advanced India where farmers are prosperous and are able to enjoy the fruits of their labor with right guidance and help,” adds Mr Rajesh Aggarwal.
About Insecticides (India) Ltd
Insecticides (India) Ltd. (IIL), is a BSE & NSE Listed India’s leading and one of the fast growing Agro chemicals manufacturing company.
The company owns the prestigious Tractor Brand which is highly popular among the farmers. This umbrella brand of its agro products signifies the company’s deep connection with the farming community. The largest selling brands of IIL include Lethal, Victor, Thimet, Indan 4G, Hijack and Sharp.
The company has also entered into Technical and marketing MoU with American Vanguard Corporation (AMVAC), USA to manufacture and market “Thimet” and most recently “Nuvan”, an insecticide that is a household name in India.
The company has state-of-the-art formulation facilities in Chopanki (Rajasthan), Samba & Udhampur (Jammu & Kashmir) and Dahej (Gujarat). IIL also has technical synthesis plants at Chopanki and Dahej to manufacture technical grade chemicals such as Imidacloprid, Acetamiprid, Dichlorovos, Lambdacyhalothrin, D-Trans Allethrin, Glyphosate, Butachlor and Thiamethoxam, providing the competitive edge by backward integration.
In 2012, IIL entered into a tie up with Japan’s Nissan Chemicals Industries Ltd to launch Pulsor, a patented fungicide for Paddy and Hakama, an advanced selective herbicide, in the Indian market.
Most recently, the company has also partnered with Japan-based Otsuka AgriTechno Co. Ltd (OAT) to set up a Joint Venture (JV) for research and development (R&D) of new agrochemical molecules. The two companies are setting up a state-of-the-art Research Centre in Bhiwadi, Rajasthan, which will employ both Japanese and Indian researchers.