INMA hosted its first South Asia media festival in India

  • A first-of-its-kind deep dive into the growth strategies, transformations and innovations of the South Asia news media
  • Two-day study tour to the new media offices of Bhaskar, Times Internet, Jagran, and the newsrooms of Inshorts, Quint, and India Today
  • The 12th Annual INMA South Asia News Media Conference was also scheduled for Aug 9-10

New Delhi, August 10, 2018: The International News Media Association (INMA) hosted a four-day South Asia Media Festival August 7-10 in New Delhi to celebrate best practices in the print and digital ecosystems of the region.

Building on INMA’s world-class study tour initiatives worldwide, the association launched its first-ever study tour for South Asian members. The festival featured a strategy and best practices conference for management teams, a study tour of Delhi media leaders and digital start-ups and topical seminars.


The two-day study tour from Aug 7-8 included exploration of New Delhi media market with an eye for disruption, innovation and growth opportunities. It highlighted a visit to the new media offices of Bhaskar, Times Internet, Jagran, and the newsrooms of Inshorts, Quint, and India Today.


Speaking about the study tour Deepit Purkayastha, Co-founder and CSO of Inshorts said, “ Using innovative forms of technology to deliver world class content to our readers has constantly been our focus at Inshorts. As leaders in the category of short form content, we feel extremely honoured to have been a part of INMA’s media study tour. Looking forward to establish a long term association with them and together work towards delivering the best practices in the media industry.”


Earl J. Wilkinson, executive director and CEO of INMA also added, “We studied one core competency in each media company and shortlisted six of those who have adopted different strategies and practices in the news media ecosystem. The rise in the  number of smartphones with easy access to internet is transforming the Indian consumer and Inshorts has played an important role in changing the mindsets. We are extremely happy to have included them in our tour, and look forward to creating some milestones together.”

The study tour was attended by CXOs, brand leaders and intellectuals from the media industry, organized by INMA. The Co-founder and CSO of Inshorts, Deepit Purkayastha shared his valuable thoughts with the eminent executives on the topic “Technology and Media: How to strike a balance between old and new?”

The media festival also witnessed 12th Annual INMA South Asia News Media Conference was held from August 9-10 under the theme of “Print Is The New Medium,” which celebrates the strength of the print media.


The festival brought together South Asia’s top publishers and specifically executives charged with growing advertising, circulation, brand and revenue from news media companies in India, Bangladesh, Sri Lanka, Nepal and Pakistan. It has excellent opportunities to network and share the “INMA conversation” among this exclusive fraternity of the world’s most innovative newspaper executives.


About Inshorts

Inshorts is India’s highest-rated news app, with more than 10 million downloads on Android and iOS. The app curates the most significant news items of the day, across categories like national, world, politics, business, sports, technology and entertainment, in just 60 words with a link to read the stories that interest them, in detail.

This enterprise was set up by a team of IITians, Azhar Iqubal & Anunay Arunav of IIT Delhi and Deepit Purkayastha of IIT Kharagpur in 2013. Their entrepreneurial journey began from TLabs incubator in 2013 which was followed by a seed round from Times Internet and a group of angel investors including the founders of Flipkart. In 2015, Inshorts raised a Series A round from Tiger Global and Rebright Partners, landing its Series B within 4 months, from Tiger Global. Inshorts also continues to be India’s highest-rated news app on Android since January 2014 with a rating of 4.6, 10 million+ downloads and more than 2.5 billion page views per month.

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About INMA


The International News Media Association (INMA) is the world’s leading provider of global best practices and marketing ideas. It provides its members thought leadership and practical ideas to grow audience, advertising, brand and profit. Based in the United States, INMA has offices in Dallas, New Delhi, Antwerp, and San Salvador.


INMA aims to achieve its mission through sharing of global best practises, spotting of trends, commonalities, outliers and by identifying new business model opportunities specific to the region. INMA has nearly 9,000 members in 60+ countries, and South Asia is a crucial part of that global mosaic. INMA now offers Company Membership, which makes it possible for an unlimited number of executives of a news organisation to access INMA benefits.


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