Endorse features and benefits of Self Driving Cars
New Delhi, July 17, 2018: Half of Indians surveyed say they can’t wait to use Self Driving cars and another 46% say they find the idea intriguing, as per a new global study by Ipsos. The third largest market research firm surveyed more than 21,000 adults across 28 countries covering various aspects of Self Driving cars like acceptance of autonomous vehicles; autonomous features most in demand; potential ownership models and regulation options.
The study found that while throughout the developed world there was widespread interest in autonomous vehicles, in countries like India and China, enthusiasm was far more pronounced for adoption of technology for automation.
The study delved into consumer psyche to understand the level of interest in autonomous vehicles and self-driving cars, if cars were to come fitted with this functionality, 10 years hence.
“Autonomous features are slowly finding their way into high end luxury car models – it’s a natural progression. But for cars to become driverless or be in cent per cent self-driving mode, it’s still a distant dream, a bit far-fetched, given our challenges with traffic situation and infrastructure,” said Parijat Chakraborty, Executive Director, Ipsos India.
The study shows that there is a ready acceptance for most autonomous features: Autonomous Parking has found favor with most Indians – 64% said they would use this autonomous functionality always or frequently. Further, Indians said they would use autonomous functionality for commuting (58%) and in stop-and–go traffic (47%); 61% would use it when driving alone; 65% said while driving in the city; 61% feel they will use the functionality while driving on the highway.
For Self-Driving functionality, more number of Indians said that they would continue owning their own vehicle (51%) than other proposed models, though 37% would look at hiring one on a per use basis and 29% would look at leasing one for a monthly subscription fee.
Interestingly, more number of Indians polled endorse and display confidence in the utility of Self-Driving Cars: 78% say self-driving cars will be more relaxing; 67% say they will be safer; 67% say they will be faster; 78% say they will be easier; 68% say friendlier to environment; 69% say more economical; 76% say more enjoyable and 79% say more comfortable.
Many Indians are unsure of where the regulation will come from but would prefer manufacturers and tech companies to self-regulate, over government regulation.
- 21,549 interviews were conducted among adults aged 18-64 in the US and Canada, and adults aged 16-64 in all other countries.
- The survey was conducted in 28 countries around the world via the Ipsos Online Panel system: Argentina, Australia, Belgium, Brazil, Canada, Chile, China, Colombia, France, Great Britain, Germany, Hungary, India, Italy, Japan, Malaysia, Mexico, Peru, Poland, Russia, Saudi Arabia, Serbia, South Africa, South Korea, Spain, Sweden, Turkey and the United States.
- Data is weighted to match the profile of the population.
- Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks third in the global research industry. With offices in 86 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.
Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks fourth in the global research industry.
With offices in 88 countries, Ipsos delivers insightful expertise across five research specializations: brand, advertising and media; customer loyalty; marketing; public affairs research; and survey management.
Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.
Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,782.7 million in 2016.