Indian Business Stories Find their Voice in Global B-Schools

  • isbThe fourth ISB-Ivey Global Case Competition witnesses participation from 9 countries
  • Selected cases to be distributed globally through Ivey and Harvard publishing

August 6, 2013, Hyderabad, Mohali: The Indian School of Business (ISB) today announced the results of the fourth ISB-Ivey Global Case Competition aimed at expanding the pool of cases on Indian organizations. The competition received a total of 98 entries from India, the United States, Canada, Australia, New Zealand, Germany, UAE, the Philippines and Pakistan. The ISB-Ivey Global Case Competition is organized by the Centre for Teaching, Learning, and Case Development (CTLC) at the Indian School of Business (ISB), in partnership with Richard Ivey School of Business, The University of Western Ontario. The event is supported by European Association for Management Development (EFMD) and the Association of Indian Management Schools (AIMS).

A team from the SP Jain Institute of Management and Research, Mumbai bagged the first place with the case study, “EVOE Spring Spa: A Positioning Dilemma.”  The authors of the case,  Ashita Aggarwal Sharma and Renuka Kamath, both Associate Professors at the SP Jain Institute of Management and Research and Sunil Rao, PhD scholar,  beat 97 other entries to win the award, which comes with US$4,000 in prize money  and publishing deal.   In second place, with an award of $3000 and a publishing deal, is “Reboot Systems: A ‘Frugal Innovation’ Approach to Bridge India’s Digital Divide (Part A),” by Srividya Raghavan, Assistant Professor, Institute of Management Technology, Hyderabad.

There were also a winners announced in the special categories of Marketing, sponsored by Sage Publishing, and Entrepreneurship, sponsored by the Wadhwani Centre for Entrepreneurial Development at ISB, both carrying a price award or $2000, and a publishing deal.  The winning case in the Entrepreneurship category is “To Be or Not to Be: Talent Management in a Growing Recruitment Process Outsourcing Firm,” by Anamika Sinha, Assistant Professor,  Institute of Management, Nirma University and Biju Varkkey, Professor, Indian Institute of Management, Ahmedabad. In the Marketing category, the prize winner is “Edible Agro” Atanu Adhikari, Assistant Professor, IIM Kozhikode and Arna Das, Post Doctoral Researcher, National Institute of Research on Jute & Allied Fibre Technology (ICAR).

This annual global case competition aims to identify and publish the best case studies on Indian businesses, a fast growing area of interest in management studies both in India and abroad.  A panel of internationally acclaimed subject experts judge each case in a double-blind review process and provide written feedback on each case. The top cases from this competition are marketed to a global audience of business schools as ISB-Ivey Cases through Ivey Publishing and Harvard Publishing (Harvard University, U.S.)—the two largest sources of business cases in the world.

Describing the unprecedented response to this year’s competition, Professor Arun Pereira, Executive Director, CTLC said: “The 2013 ISB-Ivey Global Case Competition surpassed all expectations with faculty participation from across the globe and case submissions that reflect the rich diversity of Indian business — from entrepreneurs at the base of the pyramid to MNCs grappling for a foothold in India, and from traditional family businesses to Indian SMEs competing in the global marketplace.”

Professor David Sharp, Faculty Director, Ivey India, observed, “The 2013 ISB-Ivey case competition attracted a record number of high-quality submissions. Top authors have contributed valuable learning resources for the benefit of not only Indian students, but for business students around the world. More and more Indian business school faculty are discovering the value, the challenges and the excitement of the case method for their students, and for themselves!”

About the Centre for Teaching Learning and Case Development (CTLC)

The Centre for Teaching, Learning, and Case Development (CTLC) is focused on facilitating excellence in the classroom by enabling innovative pedagogies for effective learning, building a repository of high quality Indian business cases, researching the impact of learning transfer in executive training programmes, and measuring learning outcomes of business degree programmes.  It also offers annual workshops in the art of case writing and case teaching, as well as training in cutting-edge teaching and learning methods, along with the use of technology for effective learning in the classroom.

 About ISB

The Indian School of Business (ISB) is a global Business school offering world-class management education across its two campuses – Hyderabad and Mohali. The School has grown at a rapid pace over the twelve years since its inception and already has several notable accomplishments to its credit – it is the youngest school ever to consistently rank among the top Global MBA programmes, the first institution in South Asia to receive the prestigious AACSB accreditation, one of the largest providers of Executive Education in Asia, and the most research productive Indian management institution. A vibrant pool of research-oriented resident faculty, strong academic associations with leading global B-schools and the backing of an influential Board, have helped the ISB fast emerge as a premier global Business school in the emerging markets.  For more details visit