India made its mark at the much celebrated and pursued global platform for strategic excellence – 4A’s Jay Chiat Awards. Two awards were won by India and Mullen Lowe Lintas Group picked up both, at an event in New York yesterday.
This is also the first time, that work from two Indian companies, Havells and Idea Cellular, has won at this award show. In its 19th year, 4A’s Jay Chiat Awards recognize and celebrate brilliant strategic thinking in Marketing, Media & Advertising. The key criteria for winning an award include a great strategic idea; a powerful creative manifestation of the idea; and a clear link between the two.
Noteworthy winners this year include Droga5 that won a Grand Prix for ‘Under Armour – I Will What I Want’, while Gold winners include TBWA Media Arts Lab for its work on ‘Apple iPhone 6, World Gallery’, Publicis NY that won the Gold for ‘Doctors of the World, More Than a Costume’ and Sancho BBDO/Direktor Films that won the Gold for ‘Pepsi, Dew Bottle Tool.’
India’s wins this year came under the category of ‘National Brand Building’ for ‘Idea Cellular – No UlluBanaoing’ that won a Silver and ‘Havells – Respect for Women’ that won a Bronze. A total of 35 entries were shortlisted at the 4A’s Jay Chiat Awards 2015 across the six categories of Global Campaign, Media, National, Non-profit, Product Service / Creation and Regional.
Commenting on the Group’s performance, Joseph George, Group CEO, Mullen Lowe Lintas Group said, “Jay Chiat is globally acknowledged as possibly the toughest strategy award to win. We are delighted to have won it four times in two years now, something very few agencies in the world can boast of. As an agency group, we continue to obsess over clients’ ROI and wins like this go a long way in further strengthening our belief in this obsession.”
This double win makes it two years in a row, for the country and the Group. Mullen Lowe Lintas Group (formerly called Lowe Lintas + Partners) last year had won a Silver and a Bronze award for Unilever brands – Kissan and KanKhajuraTesan. It was then, the first time that an Indian agency had a double-win.
S Subramanyeswar, National Planning Director, Lowe Lintas adds, “We are grateful to the faith that clients put behind our strategies and the resultant creative solutions. The wins at a platform like Jay Chiat is a great reward for the culture of sharp strategic thinking and result oriented creativity we pursue at the agency. With some of the best campaigns that were in contention, we’re glad to have emerged winners for our entries on Havells and Idea Cellular.”
These wins add to Mullen Lowe Lintas Group’s continued great run on effectiveness. In the last few months, the agency has
– Ranked #1 agency in the world by WARC 100
– APAC Agency of the year at AMEs and Tambuli
– Named most effective agency in India by the global Effie Index
– Won India’s only Grand Prix in ‘creative effectiveness’ at Spikes Asia
About Mullen Lowe Lintas Group:
Mullen Lowe Lintas Group (formerly known as Lowe Lintas + Partners) is one of the most distinguished marketing communication companies in India, and one of the largest country operations of the Mullen Lowe Group (part of the Interpublic Group of Companies (NYSE: IPG). It has operating divisions in advertising (Lowe Lintas, Mullen Lintas), activation (LinEngage), design (dCell), digital (LinTeractive), brand consulting (LinConsult), motion picture (LinProductions), healthcare marketing (LinHealth) and PR (GolinOpinion) that manage 300+ clients. With a talent pool of over 900 people across 7 cities in India, Mullen Lowe Lintas Group currently manages more brands amongst the Top 10, Top 20, Top 50 and Top 100 of AC Nielsen-Brand Equity’s India’s Most Trusted Brands (2013 and 2014), than any other agency in India.With marketing effectiveness at the core of its offering, the group has received numerous accolades across a host of Effectiveness Awards globally. The more recent ones include Asia-Pacific Effectiveness Agency of the Year at AMES and U&AP Tambuli Awards. In February 2015, Mullen Lowe Lintas Group was ranked the No. 1 creative agency in the world in effectiveness by the World Advertising and Research Council’s report, WARC 100.
To know more about Mullen Lowe Lintas Group, visit us at www.mullenlowelintas.in or follow Mullen Lowe Lintas Group on Twitter, Facebook, LinkedIn or YouTube