Idea customers can now access over 1,00,000 issues of 4,000+ national and international magazines across 60+ languages, on the MyIdea App
Mumbai, December 1st, 2017: With increasing mobile internet penetration across India, there has been a multi-fold increase in digital content consumption. Beyond videos, music and games, digital news content is becoming increasingly popular among today’s tech-savvy millennials, who are eager to consume high-quality content on the go.
In keeping with this trend, Idea Cellular, one of the leading telecom operators in India with nearly 200 million customers, has partnered with Magzter, the world’s largest digital magazine newsstand, to offer its customers access to digital magazines and news from within the MyIdea App.
Idea along with Magzter has brought together news content not just in English and Hindi, but in many other Indian vernacular languages. This exciting alliance will enable Idea customers to read over 1,00,000 issues of 4,000+ national and international magazines, which spread across 60+ languages including English, Hindi, Marathi, Tamil, Telugu, Kannada, Malayalam, Bengali, Punjabi, Gujarati and Urdu.
“We have witnessed a robust increase in our customer’s digital content consumption on all the Idea apps. In line with the expectations of our customers, we have now tied up with Magzter to bring the best of magazines and news in a convenient digital format within the MyIdea App”, said Sunil Tolani, Head – Digital, Idea Cellular.
With Magzter offering magazines across 40+ categories including automotive, business, comics, entertainment, fashion, fitness, gaming, lifestyle, news, politics, sports, technology and travel, Idea customers are going to be hooked to the MyIdea App more than ever.
To offer a superior reading experience, Idea has seamlessly integrated the digital news and magazine content into the MyIdea app. The magazine service includes features like offline reading, bookmark pages, mark as favorites and share with friends.
Over tens of million Idea customers are already using the MyIdea app, who will now be able to access ‘Magazines’ in the ‘Shop’ section. Customers can subscribe to their favourite magazines from a range of options. News can be accessed under ‘News’ in the ‘More’ section. Idea customers who do not have MyIdea app, can download it from Playstore and iOS.
Idea customers can choose between the Gold Lite pack for unlimited access to any five Gold magazines of their choice at Rs.49/month and Gold Pack, which provides unlimited access to 4,000+ Gold magazines at Rs.199/month. Customers can also get the latest national and international news in 7 Languages absolutely free. This service is currently available on the MyIdea Android version and will be soon available on iOS.
In addition to MyIdea app, Idea offers a suite of digital entertainment apps – Idea Movies & TV, Idea Music and Idea Games.
About Magzter
Magzter Inc. is the world’s largest and fastest growing self-service, cross-platform digital magazine store and newsstand with over 36 million digital consumers and more than 9,600 magazines from over 4,000 publishers. Headquartered in New York, Magzter has its local presence in London, Barcelona, Amsterdam, Mexico City, Cape Town, Chennai, Singapore, Tokyo and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine publishers around the world to create and deliver digital editions of their titles to global consumers. Powered by its proprietary OREY Click Publishing® System, that allows publishers to upload their magazines with a single touch, Magzter also enables them to publish interactive/audio-visual content in the magazine as it supports HTML5.
The Magzter app is available on Apple iOS, Android (Google Play) and other popular app stores, as well as the web for browser based reading and devices. Users can buy their magazines on any of the devices/platforms mentioned above and seamlessly port their purchases to any other devices, a feature unique to Magzter.
Magzter also launched a path-breaking “All-You-Can-Read” subscription service called Magzter GOLD in January 2015, which gives digital readers unlimited access to thousands of magazines for a low monthly price. In August 2016, Magzter introduced the game-changing ezRead 2.0 feature for its apps, which enables smartphone users to enjoy magazine content the way it was meant to be enjoyed, with article text that is easy to read and is accompanied by stunning high resolution photography.
The company counts among its publisher customers some marquee names including Time Inc. (USA), Condé Nast (USA), Hearst (USA), American Media (USA), Bloomberg (USA), Maxim Inc. (USA), Black Enterprise (USA), Hearst Magazines UK, Dennis Publishing (UK), Time Inc. UK, Bauer Consumer Media (UK), Media24 (South Africa), Condé Nast Independent Magazines (South Africa), Edipresse Asia (Hong Kong), India Today Group (India), Worldwide Media (India), Singapore Press Holdings (Singapore), Hearst Shkulev Media (Russia), Pacific Magazines (Australia) and Grupo Expansión (Mexico). Magzter has been rapidly increasing its publisher base with magazines from over 50 countries including the United States, United Kingdom, Germany, Spain, China, Hong Kong, India, Russia, Mexico, Indonesia, Thailand, Philippines, Malaysia, Singapore, etc.; making it truly the #1 choice for magazine readers and publishers globally.
About Idea Cellular
IDEA Cellular is India’s 3rd largest national mobile operator, with nearly 200 million subscribers. With traffic in excess of 2.5 billion minutes a day, Idea ranks among the Top 6 country operators in the world. With a spectrum portfolio of nearly 900 MHz in FDD and TDD bands, Idea has national wireless broadband footprint. Using the latest in technology, Idea provides world-class service delivery through the most extensive network of customer touch points. Idea is listed on the National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE) in India.
IDEA Cellular is an Aditya Birla Group Company, India’s first truly multinational corporation. The Group ranks Number 4 globally and Number 1 in the Asia Pacific in the 2011 Top Companies for Leaders (TCFL) study conducted by Aon Hewitt, Fortune (the Global Business Magazine) and the RBL Group. It operates in 36 countries, and is anchored by more than 120,000 employees belonging to 42 nationalities. More information on Idea Cellular is available at www.ideacellular.com and on the Aditya Birla Group at www.adityabirla.com