ICICI Bank organizes 350 Kisan Sampark Melas across Punjab & Haryana in one month  

  • Around 10,000 customers participated in these events

icicibankbigChandigarh: ICICI Bank Limited, India’s largest private sector bank, organised ‘Kisan Sampark Melas‘ across Punjab and Haryana last month as a part of its financial inclusion plan. The Bank reached out to over 10,000 villagers through 350 Kisan Sampark Melas held in both states.

These Melas were conducted at various centres including Ambala, Hissar, Gohana, Jind, Shahbad, Tarori Mandi, Ahmedgarh, Ropar, Fazilka, Sirsa, Mansa, Nabha, Nawanshahar, Sangrur, Zirakpur, Faridkot, Gurdaspur, Kapurthala, Muktsar, Nakodar, Taran Taran, Fatehabad, Jhajjar and Kaithal.

The Bank conducts ‘Kisan Sampark Melas’ across the country to provide financial literacy to the people of unbanked areas. It uses comic books, audio-visual tools and group discussions as a medium to communicate with them.

The Bank showcased a list of tailor-made products and services at these events including farmer finance, jewel loans, tractor loans, Rural Business Credit and Kisan Kalpviraksh. Additionally, it also imparted financial education and awareness on inculcating savings habit and advantages of banking facilities such as the savings and term deposit accounts.

ICICI Bank provides farmer finance through Kisan Credit Card (KCC) and Agri-term Loan (ATL) for the cultivation and development of agricultural land. Under Rural Business Credit (RBC), the Bank offers working capital and term loan to business entities in rural and semi- urban areas. The rural customers can also get overdraft (OD) against fixed deposits (FD) under the Bank’s Kisan Kalpviraksh scheme. The Bank also offers various basic savings accounts to the customers based on their profile and requirements.

Currently, ICICI Bank has around 400 branches in Punjab and Haryana, half of which are in semi urban and rural areas, including 62 branches in villages, which were so far devoid of any banking facility. As on March 31, 2016, the Bank had 2,293 branches in rural and semi-urban locations across the country, which constituted 52% of the Bank’s total branch network and included 573 branches in unbanked locations.

 ICICI Bank has 4451 branches and 14073 ATMs spread across the country (as on June 30, 2016). The bank services its large customer base through a multi-channel delivery network of branches, ATMs, call center, internet banking, mobile banking and social media banking.

ICICI Bank services its large customer base through a multi-channel delivery network of branches, ATMs , call center, internet banking (www.icicibank.com), mobile banking, banking on Facebook & Twitter and ‘PocketsbyICICIBank’ the country’s first digital bank on mobile. For updates, visit www.icicibank.com , follow us on www.twitter.com/ICICIBank

About ICICI Bank Ltd: ICICI Bank Ltd (NYSE:IBN) is India’s largest private sector bank with consolidated total assets of US $ 138.67 billion at March 31, 2016. ICICI Bank’s subsidiaries include India’s leading private sector insurance companies, securities brokerage firms, mutual funds and private equity firms. ICICI Bank’s presence currently spans 17 countries, including India.