Hyderabad-based Celkon and Amaron among India’s Most Attractive Brands Report by TRA

LG ranked India’s Most Attractive Brand, Sony and Samsung Mobiles follow;            

Tata slips to 7th position


Hyderabad, Nov, 2016: The most comprehensive study on Brand Attractiveness in the country—India’s Most Attractive Brands—has been released for 2016 by TRA Research. Eight Hyderabad-based brands have made a good showing, including mobile phone manufacturer Celkon coming in at rank 239, Amaron at rank 610, State Bank of Hyderabad at rank 656, and Sakshi TV at rank 667. These Attractiveness listings scientifically analyse surveyed data from 16 Indian cities on the magnetic pull that brands exert on their customers.

LG was listed as India’s Most Attractive Brand in this study. The South Korea-based Consumer Electronics giant has taken the 1st rank, moving up from 2nd place last year. Sony ranks 2nd, followed by the two-time reigning champion from the previous Reports, Samsung Mobiles, ranking 3rd. Honda makes an entrance at the 4th position. Samsung, in the Durables category, leaped from rank 87 in 2015 to rank 5 this time round. The highest placed wholly-Indian conglomerate in this year’s listings, Bajaj, is India’s 6th Most Attractive brand.

The second Indian brand, Tata, ranked 7th, which has slipped three places since last year. Maruti Suzuki comes in at rank 8. Airtel shoots up 9 ranks from ranking 18th last year, followed by Nokia, which stands at the 10th position. Godrej (All India rank 13), Dell (All India rank 15) and Hewlett Packard (All India rank 17) made an exit from the top 10 Most Attractive Brands listings this year.

Chandramouli, CEO, TRA Research, said on the occasion of the Report’s launch, “Hyderabad exudes the vibe of steadiness, which is clearly seen in the brands that have made it to our listings of Brand Attractiveness. The inclusion of brands like Andhra Bank at rank 812 and Priya Foods at rank 944 are cases in point. Moreover, Hyderabad-based Media brand TV 9 at rank 992 is a remarkable feat, since it has also come in at 3rd place in the Channel Cluster sub-category.

From other cities in the South, 44 brands based out of Chennai have made an appearance in the overall listings, including TVS at rank 38; MRF, the Tyres sub-category leader, at rank 112; Medimix, the Ayurvedic Bath/Beauty sub-category leader, at rank 16; and Preethi Appliances, the Kitchen Appliances sub-category leader, at rank 286; among others. Bangalore has seen a total of 10 brands make it to the Most Attractive Brands listings, with Dell coming in at rank 15, Sonata at rank 29, and Titan at rank 51. Kerala-based brands have also made an impression, with 7 brands appearing among the India’s Most Attractive Brands 2016 listings, including Paragon at rank 78, VKC at rank 186, and Ayur at rank 196.

About Indias Most Attractive Brands 2016 Report:

India’s Most Attractive Brands 2016 Report (ISBN: 978-81-932924-1-9), the third in the series, is the result of a primary research based on the proprietary 36 Traits of Attractiveness Matrix. This year’s research was conducted among 2,338 consumer-influencers across 16 cities, and generated nearly 5 million data points and 10,000 brands, making it the most intensive study on Brand Attractiveness across the globe.

About TRA Research

TRA Research, a Comniscient Group company, was conceived in 2008 as an actionable brand insights company dedicated to understanding and analyzing stakeholder Buying Propensity, which is made up of its proprietary matrices of Brand Trust and Brand Attractiveness. TRA conducts primary research with consumers and other stakeholders to assist business decisions and give brands insights on solutions to consumer behavior. TRA provides Brand Intelligence Reports mined from its 11 million data-points on brand intangibles of 20,000 brands, and also undertakes custom-made studies for brands. TRA is the publisher of The Brand Trust Report and India’s Most Attractive Brands. TRA also publishes the Buying Propensity Index, an economy index that measures the buying sentiment of India.