Huawei Launches the Latest Smart Devices, Led by P8; A Revolutionary Light Painting Smartphone that Combines the Best of Fashion and Technology

BANGKOK, May 29, 2015 /PRNewswire/ — After the successful launch of its newest smartphone in London in April, Huawei Consumer Business Group introduced the Huawei P8 as well as its latest wearable devices to the Southeast Asian market at the “Southeast Asia P8 & Wearable Launch” event. Taking place in Bangkok, where Huawei’s regional office is located, over 500 guests from 11 countries were invited to discover the technology and power behind Huawei’s latest smartphone and wearable products.

Huawei Consumer Business Group's executives, Steven Lau, Thomas Liu, Kevin Ho and Clement Wong introduce P8 and wearable devices to the Southeast Asian market at “Southeast Asia P8 & Wearable Launch” took place in Bangkok on the 28th May.
Huawei Consumer Business Group’s executives, Steven Lau, Thomas Liu, Kevin Ho and Clement Wong introduce P8 and wearable devices to the Southeast Asian market at “Southeast Asia P8 & Wearable Launch” took place in Bangkok on the 28th May.

P8 — where science meets aesthetic beauty

The star product of the launch is the Huawei P8 smartphone, a perfect blend of technology, sleek styling, usability and revolutionary low light camera features. The Huawei P8 is the culmination of the rich heritage of the P Series, which was introduced in 2012, focusing on style and functionality. More than a smartphone, the P8 strikes a perfect balance between beauty, minimalist aesthetics and usability.

P8’s design inspiration comes from the ancient tradition of libraries and hardcover books. Sleek, simple and elegant, it features a flat front and back design and ultra-narrow bezel, while superior craftsmanship means that the LCD screen has one of the largest screen to body ratios in the industry — taking up 78.3% of the surface.

The phone is 6.4mm thin, with dual SIM cards, and works seamlessly with a 4G network (where the service is available). Despite its advanced functionality, P8 is also one of the most user-friendly Android 4G smartphones with easy-to-use innovative features. The body is slimmer with a longer standby time than ever before, with 2600mAh battery and Kirin 930 64-bit Octa-Core chipset.

Introducing a new philosophy for camera design, P8’s camera is optimized for low light and high contrast. It is the best light painting camera smartphone available in the market today, offering a DSLR-level independent image processor. Director Mode is the industry’s first professional-level video capture function, which allows the P8 user to direct and control up to three other Android phones when shooting a video scene from four angles simultaneously, in addition to instant video clip editing.

User-friendly advancement

The Huawei P8 is designed to have a natural connection to human nature, providing solutions to common pain points and meeting consumers’ needs. For instance, addressing the problem with people often misplacing their phone, you can now wake up the phone via the Specific Voice command: Say “Where are you,” and the phone will answer back with music and a voice message.

“The goal of Huawei P8 is to become the most user-friendly smartphone for consumers globally,” said Richard Yu, CEO of Huawei Consumer Business Group, “Through in-depth market research, Huawei has addressed the most pressing pain points for premium smartphone users today. Huawei seamlessly combines the best elements of style and durability in this device, delivering a revolutionary user experience — especially in terms of camera capabilities and network connectivity. Building on the outstanding market performance of Huawei’s P series, we fully believe the Huawei P8 will become one of the most popular smartphones of 2015.”

The “people, car, and home” connectivity

To ensure a seamless user experience, Huawei has also designed fashionable and innovative wearable products and accessories for consumers, such as Huawei TalkBand B2, which works in sync with P8 and can be remotely unlocked without entering a password. It can locate a user’s phone with just one simple touch on B2. Huawei AP007 13000 mAh Power Bank has two USB slots to charge two devices simultaneously and supports 5V 2A output to make the charging process quicker, to cater to the modern day user’s need to keep their devices powered throughout the day while on the go. Bringing consumers a smart and limitless experience, while staying connected to the world at all times through the idea of “people, car, and home” is the key business strategy for Huawei.

High potential in Southeast Asia

Kevin Ho, President of Handset Product line Huawei Consumer BG, said that Southeast Asia is one of the key markets for Huawei, and the company is very optimistic about the potential of this region, which is why Huawei is hosting the Southeast Asia launch event right after the global launch last month.

Southeast Asia is one of the most promising and high-potential economic entities in the world, both now and in the future. It is regarded as a strategic market and an engine driving fast growth of Huawei Consumer Business. In 2014, Huawei saw over 10 million total shipments in this region, and the shipments of our smartphones reached 3 million units. With the launch of P8, P8Max, and P8Lite this year, we expect the total shipments to reach 8 million units, a 160% increase,” said Mr Ho.

The company saw substantial growth in shipments in the region. Thomas Liu, President of Huawei Consumer Business Group Southeast Asia, commented: “From our recent report we can tell that in Q1 of 2015 smartphone shipment in the Southeast Asia achieved 120% increase compared to last year.” On the list of top 5 countries in terms of Huawei’s brand awareness is Myanmar, where brand awareness was recorded at 100%, and was the No.1 player with over 50% market share.

To tap into the opportunities in Southeast Asia, up to 1,500 customer service centres will be opened throughout this region. In the near future, Huawei will release a customer service mobile application and Offer Mail in Service (MIS) in Hong Kong, Taiwan, Myanmar, India and Thailand. Also in the pipeline is the plan for VIP service for high-end products.

About Huawei Consumer Business Group

By 2014, Huawei’s products and services have covered more than 170 countries, and a third of the world’s population. Huawei’s shipments of smartphones ranked third in the world in 2014. Huawei has 16 R&D centers have been set up in the US, Germany, Sweden, Russia, India, and China. Huawei Consumer Business Group is one of three businesses within Huawei, covering smartphones, mobile broadband devices, home devices and cloud services. Based on more than 20 years of Huawei’s expertise in the telecom industry, built on Huawei’s global network, worldwide operations and business partners, Huawei Consumer Business Group is dedicated to providing the latest technology to the consumers and bringing the joy of technological advances to people all around the world. Huawei acts on its word and fulfills dreams.

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