SACHIN taking a selfie with the crowd at the Smaaash Launch Event Sachin Tendulkar at the launch event

Author Vikram Sathaye, Sachin Tendulkar & Shripal Morakhia, Chief Imagination Officer, Smaaash, at the launch of premier urban sports park - Smaaash, at Inorbit Mall on Tuesday.
Author Vikram Sathaye, Sachin Tendulkar & Shripal Morakhia, Chief Imagination Officer, Smaaash, at the launch of premier urban sports park – Smaaash, at Inorbit Mall on Tuesday.

Hyderabad, August 4, 2015: Smaaash Entertainment Pvt. Ltd., today celebrated the launch of its sports-centric immersive & interactive entertainment and gaming centre ‘SMAAASH’ at Inorbit mall in Cyberabad, Hyderabad with none other than the legend Sachin Tendulkar in attendance.


Expanding operations in the country, SMAAASH opens its doors in Hyderabad, after successfully operating in Mumbai and Gurgaon. The launch of the third premiere urban sports centre is in line with the company’s expansion strategy. Brain child of the multi-faceted Shripal Morakhia, Smaaash presents an unmatched range of games that offer a superlative experience, and combines the best of sports, music and dining into a highly immersive, interactive, innovative and involved entertainment experience.


Smaaash is a labour of love for me. Every experience enjoyed by a patron is a personal success. At Smaaash we are never satisfied with the latest and the best, the aim is always to go beyond and reach for the stars. We now bring to this city, a never seen before gaming experience with fresh concepts, powerful simulative technology and innovative design.Maintaining the perfect balance between virtual and real, the interactive experience at Smaaash lets everyone escape to a different world and playout their dreams.”Said Shripal Morakhia, Chief Imagination Officer.


In the daily hustle bustle of life sometimes one forgets to let their hair down and have some fun. Smaaash not only redefines sports entertainment, but also allows one to immerse themselves in a sport they love and experience it first hand, not just as a spectator. I encourage everyone in the city to hit his or her play button… Game on!” added Sachin Tendulkar, Brand Ambassador of Smaaash.


The newly opened 42,000/- sq. ft. center is the country’s premiere urban sports park boasts of the world’s first 360 Degree Cricket Simulator where one can experience first-hand facing cricket legends like Dale Steyn, Wasim Akram and of course the master blaster Sachin Tendulkar. Football fans in the mood to kick around a ball can challenge the Super-Sonic Goalkeeper while playing Football Super Keeper and other football games. Fulfil the need for speed complete and feel the G-force by trying X2 Racing or alternatively just enjoy friendly banter at the arcade games or at Ten Pin Bowling.


At Smaaash Hyderabad, one can also immerse oneself into virtual reality technology that is so near to reality that it completely absorbs one’s senses. A mix of motion & positional tracking, virtual reality high definition Head Mounted Displays (HMD), along with a state of the art graphics engine that renders in real time, adds the high definition thrill to adventure gaming. Games like Walk, The Plank, Finger Coaster, Fly Max, Face Ronaldo and Vulcan Force, provide for a completely immersive experience and transfer you to a world beyond your wildest imagination.


After all the sporting excitement, wind down at Unforked Café & Bar, the multi-cuisine restaurant and bar. The perfect place to relax, and indulge in a good meal and great drinks with friends, family and loved ones, Unforked offers a smorgasbord of food and drink options that will tempt every food lover in the vicinity.


So come, immerse yourself in the SMAAASH experience…throw worries out of the window put a smile on your lips and “Up Your Game Hyderabad!”