Herbalife India signs ace Indian Pistol Shooter Heena Sidhu As “Fresh Face” of the Company

  • CrpLogo09Stk_R_368Promoting importance of good nutrition and healthy active lifestyle among India’s young population


Bangalore, May 26, 2014: Herbalife, a global nutrition company, today announced its association with ace Indian pistol shooter ranked world #1 by ISSF (International Shooting Sport Federation) Heena Sidhu as the “Fresh Face” of the company in India. As part of the association, Heena will endorse Herbalife’s nutritional food product such as Formula 1 Nutritional Shake Mix, Energy Drink Mix Afresh as well as personal care products. India’s squash champion Dipika Pallikal, badminton champion and world # 4 Saina Nehwal, ace Indian cricketer & Indian Cricket team Vice-Captain Virat Kohli, silver medalist at the 2012 Summer Paralympics and a Padma Shri award recipient Girisha Hosanagara Nagarajegowda, and 5 time Women’s World Boxing Champion Mary Kom are some of the other sportspersons that Herbalife has been associated with.

Commenting on the association, Mr. Ajay Khanna, Country Head, Herbalife India said, “We are pleased to announce Heena Sidhu to be our Fresh Face of Herbalife and are proud to welcome her to be part of our large family of young sports achievers. This is our sixth such sports association and we believe in supporting young aspirants like Heena, who not only represent India in different world competitions but also epitomize a fit and healthy body. In addition, we believe that nutrition in sports is an essential ingredient to help athletes reach their potential for a higher performance level. We are very excited about the opportunity to extend our nutritional support to Heena through our products .We believe this association with Heena will take our brand philosophy to greater heights as we object towards a healthy lifestyle among India’s young population.”

Heena Sidhu_Herbalife

Sharing her thoughts on the association, Heena Sidhu said, “I am happy and honored to be associated with a global nutrition brand like Herbalife as their Fresh Face. I have been following Herbalife’s sports associations, and it gives me immense pride to be a part of this chosen group of athletes to represent Herbalife on a global scale. I believe in the Herbalife philosophy of eating right and keeping oneself looking perfect with a healthy body and skin. We all want to look beautiful with a fit body and young looking skin.  While it is important to have good nutrition for our inner body equally important is taking care of our “skin”. The Herbalife range of products helps meet our needs for both inner and outer nutrition.”

At just 24 years of age, Heena has been ranked world #1 in pistol shooting by ISSF. Heena along with team won a silver medal in the Women’s 10m Air Pistol Team event at the 2010 Asian Games held in Guangzhou, China. Her other notable achievements include winning silver medal in ISSF World Cup 2009 at Beijing and 1st position in the women’s 10m air pistol at the national championship 2009, Kerala. Sidhu made it to the Indian squad that represented the nation in the 2012 Summer Olympics in London. The 2012 London Olympic Games was Sidhu’s first Olympic Games. In 2013, she won the best medal a shooter could dream of by winning the Gold in the ISSF World Cup Finals – Pistol in Munich, Germany.

About Herbalife


Herbalife Ltd. (NYSE:HLF) is a global nutrition company that sells weight-management, nutrition and personal care products intended to support a healthy lifestyle. Herbalife products are sold in more than 90 countries to and through a network of independent members. The company supports the Herbalife Family Foundation and its Casa Herbalife program to help bring good nutrition to children. Herbalife’s website contains a significant amount of financial and other information about the company at http://ir.Herbalife.com. The company encourages investors to visit its website from time to time, as information is updated and new information is posted.