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| Amsterdam, 11 December 2012 – Heineken N.V. (‘HEINEKEN’) today announced that it has established a sponsored ‘Level I’ American Depositary Receipt (‘ADR’) programme. The transition from the previous unsponsored to the new sponsored ADR programme is aimed at better facilitating the trading of Heineken N.V. stock in the United States.
René Hooft Graafland, member of the Executive Board/CFO at Heineken N.V. said: “Greater liquidity in the U.S. market through the launch of a sponsored Level I ADR programme is expected to further diversify our shareholder base in this important market and enhance corporate brand recognition.” Deutsche Bank has been appointed as the depositary bank for the new sponsored ADR programme. The ratio between Heineken N.V. ADRs and the ordinary Dutch (EUR denominated) shares is 2:1, i.e. two ADRs represent one Heineken N.V. ordinary share. The new sponsored ADR programme has not been established in connection with a capital raising transaction and no shares of Heineken N.V. stock will be issued to support it. The ADRs will not be listed on any U.S. stock exchange. The ISIN and CUSIP numbers of the ADRs are US4230123014 and 423012301, respectively.
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