Mumbai, December 31, 2013: Sending a ‘happy new year’ message to peers, friends and associates that will stand out, be remembered and bring a smile is always a challenge. As R K SWAMY HANSA celebrates its 40th year, the organization not only wanted the message to stand out but also bring cheer to many who are in need of financial support.
True to the guiding principles of the Founder Mr R K Swamy who was a caring philanthropist, the New Year wish from R K SWAMY HANSA to every associate and well-wisher carried with it an offer to donate Rs 400 to a charity on behalf of the recipient. An interactive greeting card was sent by the group’s executives to their friends, well-wishers and associates requesting recipients to indicate their choice of donation to the cause of either education or healthcare by clicking on a button.
“On our 40th anniversary, we did not want to send any commercial message about our progress or on the many specialized companies or divisions we have. We wanted to touch the lives of those in need and help make the year a little bit better for them. The more responses we get, the more we will contribute to the charities involving education and healthcare. We’re hoping that the idea will ‘click’, and we will be seen as a caring organization. In any event we felt this would be a unique way to celebrate our Ruby Jubilee” said Srinivasan Swamy, Chairman, R K SWAMY HANSA Group.
Mr R. K. Swamy founded R. K. Swamy Advertising Associates, the eponymous advertising agency, in April 1973 and grew it into a top ten agency in just a few years. Today R K SWAMY HANSA is one of the top five marketing services groups in the country with presence in the world’s largest market, the USA. The group’s six marketing services companies in India and the USA include areas ranging from advertising and media to data analytics, marketing and media research, with specialist divisions for brand consultancy, healthcare, social and rural communications, interactive, events and activation, public relations, retail identity, TV content creation, etc .