24th.December.2015 – India’s nightlife is diverse and growing. Tucked away, you’ll find everything from intimate bars and pubs, to multi-level nightclubs. No nightout app is complete without curating relevant offers around New Year Parties. Happitoo, a nightlife planning App has curated more than 600 parties this New Year.
While having a New Year card on the app was an obvious plan, co-founder Hemant Jain had something exceptional in mind.
The team started their New Year promos 10 days earlier and asked their audience to send them their requests. Right from small groups to full blown offices, requests came from across the country. The response was so enthralling that a special team was set up last minute to key in the requests.
It enables users to explore, discover and socialize over food, drinks, dance, music, theme nights, buffets and real time offers at restaurants, pubs, clubs and lounges all in a single swipe.
Key features of Happitoo are –
India’s 1st ever real-time Happy Hour deals and Special offers countdown
India’s 1st Nightout planning & recommendation tool, MAKE MY NIGHT, which helps plan epic nights in 6 easy steps.
Largest network covering 8000+ nightspots| 700+ locations| 15 cities
A very unique Hyperlocal Nightout experience platform, connecting the restaurants and consumers in real-time
Innovation in Design and User Experience
Single tap, hassle free discovery of amazing Nightout experiences
Largest collection of Happi Hours, Special Offers, Theme Nights, Quarter Joints and Buffets
Integration with Uber
Happitoo is a location based nightlife experience platform that enables users to explore, discover and socialize over food, drinks, dance, music, theme nights, buffets and real time offers at restaurants, pubs, clubs and lounges, all in a single swipe.
Hemant says, “The idea was to save people the trouble of going through a whole pile of party promos and pick the one that suited their need. Since we are in the nightlife space, it was easier for us to put together a list of all the parties happening in each city and sorting it out as per budget, location and group size”.
“So far we have already set up parties for quite a few groups and we’re still getting requests. I’m hoping this experience gives our users the real taste of epic nights that Happitoo boasts of. As it turns out, India is one of the fastest growing economies in the world with a very large consuming populace wanting to go out and having a great time over food, drinks and live experiences. At the same time, there are way too many nightspots having a lot more to offer and constantly looking for relevant audiences. We realized the problem is one of discovery and the other is about the ability to make the right choice basis the companion, occasion or demographics. We saw this as very big opportunity and got to commit ourselves in building a platform that helps users plan their nightouts at lightning speed on the back of profiling and segmentation of users and venues, thereby delivering relevant recommendations. Our most popular section on the app is MAKE MY NIGHT, used by 97% of all users.” says Hemant Jain, co-founder of Happitoo, a veteran in digital media and mobile entertainment space
Present in more 15 cities like Mumbai, Delhi, Bangalore, Chennai, Hyderabad, Kolkatta, Pune, Nagpur, Jaipur, Gurgaon, Noida, Chandigarh, Ludhiana, Indore and Goa, Happitoo has curated more than 600 parties in India.
About Happitoo –
Happitoo is a Hyper-Local mobile app, for the young-at-heart, to plan their Nightout at lightning speed. Happitoo aims to become the #1 On-demand Nightout Solutions Company by end of FY17 and build the largest community of foodies, drink enthusiasts, party lovers and artists. Happitoo is the brainchild of Hemant Jain, who has over 20 years of experience in digital media & mobile entertainment and Ravi Raj Meena, an IIT-Mumbai graduate. The duo conducted extensive research and say that the app is a reflection of what consumers really looked forward to. Coming from the digital entertainment space with a passion for parties, music and live entertainment, they decided to create the largest curated experience around everything that defines nightlife. Since, it had to be something that would bring happiness in people’s lives, the name Happitoo came into being.
Going out has never been so easy. Nightlife, now at your fingertips.