Stay connected to your busy lifestyle needs in a stylish way with cutting-edge voice command technology with GUESS CONNECT and Amazon Alexa

Norwalk, Connecticut, November 15, 2016 – GUESS Watches proudly announces the addition of Amazon Alexa cloud-based voice service to their wearable tech timepiece GUESS Connect, available today. The global fashion powerhouse recognizes the value and importance of providing smart, high-tech value on the wrists of their young, sexy, and adventurous consumers. The GUESS Connect smartwatch, powered by Martian, offers voice command technology in a trend forward design. Unlike digital faced, hybrid and fitness smartwatches, GUESS Connect blends fashion with hands-free intelligent features through voice command.  The voice command technology enables users to access dynamic Amazon Alexa skills on the go via your wrist.  Using nothing but the sound of your voice and a push of a button, you can shop online, create a workout, learn a new recipe, order a car service, and control popular smart home products among other skills, in real time.

By downloading the GUESS Connect app enabled with Amazon Alexa, the GUESS Connect timepiece becomes the interface to a world of voice-controlled products and services.  Amazon Alexa is a cloud-based intelligence – always getting smarter with new capabilities and services.  Stylish watch enthusiasts now have access to thousands of Amazon Alexa skills – defining a true blend of fashion meets lifestyle functionality.

By uniquely housing a fully-contained Martian module that sports a microphone and clear audio speaker, the GUESS Connect allows users to connect to their smartphone’s resident voice command app, so wearers can give voice commands, talk and listen, and respond to texts and emails directly from the watch. In addition, using the free iOS and Android App, users can customize which notifications are received on the watch, create unique vibration patterns to distinguish between alert types, and recall the most recent notifications with just a tap of the watch glass.

“The GUESS Watches brand constantly evolves to encompass the latest designs, materials, and technology. Our GUESS Connect smartwatch fuses fashion with technology in a simple yet sophisticated way”, says Elizabeth Thompson, Senior Vice President Global Product and Marketing, GUESS Watches. “Our lifestyle driven consumer is embracing new ways to receive incoming information and to handle outgoing communication with style and ease. The collaboration with Amazon Alexa allows this consumer to manage all of their information activity in a more natural way through use of voice. This is a definitely a marriage of beauty and brains.”

GUESS Connect is available on, Amazon, and select retailers in the USA priced at $249. For more information visit


GUESS Watches launched its collection in 1983 with a line of men’s and women’s’ fashion watches. Consistent with the GUESS image, the ever evolving watches appeal to young, fashion-driven consumers around the world. Constant attention to new ideas and cutting-edge design keep the brand relevant to today’s trends. The GUESS Watch consumer is young, sexy, adventurous and incorporates watches as part of their accessory wardrobe. GUESS Watches are sold in over 100 countries through a network of distributors and 20,000 retail points of sale.Sequel AG holds the exclusive distribution rights for GUESS Watches worldwide. Sequel AG is headquartered in Zug, Switzerland with satellite offices in London, Paris, Hong Kong, Toronto, and Norwalk, Connecticut.